It’s a wonderful time to be a small business owner. With all the free tools and resources available online, starting and growing your own company has become more than just a pipe dream for budding entrepreneurs. The surge of virtual assistants means getting skilled and hard-working people to help you in building your company is no problem as well. On top of that, the practically free marketing you get from social media can help you get the exposure that years ago you would have only gotten by spending a lot on advertising.

One of the best providers of free resources and tools is Google and using these drastically reduce business expenses. As a massively successful online business, Google aims to help every other business out there reach its full potential. From products that make scheduling and process flow easier to tools that help create effective online marketing strategies for small business enterprises, Google has it all.

Here are 8 FREE Google Products that you should be using.

For better workflows and collaboration:

1. Google Chrome

Google Chrome is currently the most-used and undoubtedly one of the best web browsers out there. It’s fast, lightweight, and has thousands of extensions and apps that can boost its core functionality.

2. Gmail

If you can’t get a professional email client yet, Gmail is your best bet. It’s very reliable and it syncs seamlessly with other useful Google products like Calendar, Drive, and Keep.

3. Google Drive

Again, the ability to sync with other Google products is a major plus for Google Drive. But besides that, it just gets the job done. With Drive, you get a huge amount of free storage and amazing tools for editing your documents, spreadsheets, presentations, and forms. It’s definitely a must when collaborating with your virtual assistant.

4. Google Calendar

Google Calendar is a reliable calendar app and a great scheduling tool. If you’re already using other Google products, use this one as well to make syncing easier.

5. Google Keep

Google Keep has a mobile app, a web-based app, and a built-in app in Gmail, so it’s easy to take notes in it anytime, anywhere.

For digital marketing:

6. Google Analytics

Google Analytics is arguably the most comprehensive analytics tool available today. You can spend years exploring and studying Analytics and still not discover everything it has to offer. This is definitely a must-have for any business looking to establish a solid online presence and a great guide in boosting your SEO.

7. Google My Business

Get your business on the map, literally, with Google My Business. It’s pretty easy to sign your business up for a Google My Business page as long as you have a physical address even if it’s just a small office. It makes your business easier to discover and allows users to see your website, contact information, business hours, and other important info at a glance.

8. Google Webmaster Tools

Google Webmaster Tools offers a set of useful instruments to make sure that your website is searchable, so make sure you utilize it. It offers tools and tips on ensuring that your website can be crawled by Google’s search engine bots.

Why pay for products when you can get them for free and use them as your sales funnel? Sure, you will probably outgrow some of these tools when you scale up following your compliance documentation (although a lot of them will still be useful no matter how large your company has grown), but they are great tools for you to use when you’re just starting out. Be a smart business owner and take advantage of these free products from Google now.