Domain authority may be tremendous, consider whether or not your website pages rise to the highest of search engine page rankings or sink to the lowest. Whether or not your users trust your website as an authoritative force in your industry or among your competitors affects your brand visibility.

Without knowing your domain authority, you may miss out on significant traffic and revenue opportunities and be left behind within the competition. By increasing the inbound links to your website, rising user experience and alternative approaches, you'll boost your domain authority and grow your reach.

10 Ways that to increase Your Domain Authority

1. Check Your Current Page Rankings

It is hard to understand what's causing your low domain authority and page rankings while not delving into the info using search engine optimisation tools. As an example, Moz includes a search engine ranking tool referred to as Domain Authority that enables content managers to envision a score of their site’s domain authority from one to 100.

In addition to this Moz tool, alternative SEO analytics platforms like Bright Edge, and Ahrefs supply similar tools; thus, you recognise wherever you stand among your competitors.

2. Target Link Building

Links are a significant driver for web site traffic, creating link building campaigns essential to stay your rankings up. Only however relevant are backlinks for page rankings? Per the SEO PowerSuite Link Building 2017 Report, 72 p.c of SEO backlinks above play a significant role in rankings. Backlinks act as votes for your web site.

Ahrefs boasts an index of over 12 trillion links and data on 200 million root domains, making it an invaluable repository for SEOs wanting to understand their site’s SEO performance. The two metrics that matter within the scope of this article are URL Rating (UR) and Domain Rating(DR).

  1. View at how many unique domains have at least 1 do follow the link to the target website; 
  2. Take into account the Domain Rating values of those linking domains; 
  3. Take into account how many unique domains each of those websites link to; 
  4. Apply some math and coding magic to calculate “raw” Domain Rating scores; 
  5. Plot these scores on a 0–100 scale (which is dynamic in nature and will “stretch” over time).

  • Domain Rating 0–20: 20 
  • Domain Rating 20–40: 603 
  • Domain Rating 40–60: 4,212 
  • Domain Rating 60–80: 25,638 
  • Domain Rating 80–100: 335,717
If users believe your website has the authority and need to unfold your message and posts, they'll naturally wish to link to your site. A lot of votes from users, a lot of search engines read your website as being trustworthy and helpful, a tributary to higher rankings.

3. Aim for top Quality And Authoritative Backlinks

But it's not merely the number of links that count in search engine rankings. The domain and page authority of the backlinks themselves have a significant impact on the quality of the inbound links and the way they impact your own page rankings.

Get a listing of backlinks for your high pages and see whether or not they are from high-quality sources like newspapers and alternative media outlets or establishments of higher education.

4. Analysis of Competitors

There are SEO tools that merely allow you to compare your website to your competitors supported domain authority, number of links, keyword rankings and a lot of this you'll improve your search engine standings. One of these tools is SEM Rush’s Domain Vs. Domain feature, supplying you with a side-by-side consider your domain compared to similar websites for numerous keyword phrases.

Going on the far side SEO tools, you'll additionally take your competitors’ newsletters and follow them on social media to judge by evaluating however your competitors gather against your website, you'll get insight into what topics are trending and that content opportunity you will be missing out on.

5. Be careful with low-quality Links

Link quality signals to look at engines that page is the most straightforward search results supported factors like user experience and helpfulness, separating links from ones who will are collected from a lot of black hats SEO techniques.

Black hat SEO involves deceptive practices like shopping for links placed on alternative sites or spamming links on directories and forums. On the opposite facet of link building, some sites can link to your website -- mainly if it's already an authoritative and accessible site -- to undertake to boost their own rankings. Scan for these inferiority links whenever you perform a comprehensive website audit and act quickly before you incur rank penalties.

6. Watch out for Any website Penalties

Sites concerned in black hat SEO practices are typically penalised by Google, however notwithstanding content managers don’t interact with these techniques, they'll see their sites being downgraded due to low-quality links. Once the update to Google’s search rule referred to as penguin, sites are currently being punished for low-quality links, as well as if they're concerned in link schemes designed to inflate rankings.

You can look into whether or not your website is that the victim of downranking or beginning search results due to spam or alternative issues by going to Google Webmaster Tools and accessing the Manual Actions report. This can be wherever you may notice penalties that impact your entire website or individual pages. Google can list the reason why bound pages were downgraded in rankings due to quality guideline violations, supplying you with the possibility to fix them to boost your page position.

7. Take Down and disavow low quality and Spammy Links

During a content audit, if you discover spammy websites link to your site, there are 2 favourite ways that you'll prevent these sites from aiming to pages. The first is you'll make a listing of these websites and email the webmaster for every place, requesting that they take down the links.

What are you able to do if low-quality sites ignore your pleas to require down their links, impacting your domain authority? Google has devised how to avoid this by disavowing links. You'll deny backlinks to avoid having search engines consider these low-quality links once determining your site’s rank. Google includes a deny Links Tool wherever you'll see the links to your website and choose whether or not to reject these links to save your rankings.

8. Improve User experience

User expertise may be tremendous, consider whether or not guests decide to link to your website. However, if your site is challenging to navigate or links to pages that now not exist, this makes it troublesome for users to seek out what they're searching for and lead to the departure the page before clicking on another.

To enhance your overall user expertise, review your website navigation and content structure. See if it's simple to seek out specific pages by breaking down content into particular sections and subsections.

You can additionally confirm whether or not bound style decisions like font colour and size negatively impact website navigation. You will get to structure your website design or design your page navigation to make sure your user expertise is wherever it ought to be.

9. Increase Internal Linking

Another way to extend user experience is by optimising your internal linking. If users notice content they're interested in on your website, they'll be a lot of inclined to stay going by clicking on connected pages, eventually ending informed landing pages designed to incite user action. To facilitate this need to consume content, make sure your pages have lots of internal links to connected pages.

10. Boost website Awareness

A key a part of link building is making content that gets individuals excited to share your content. Grow website awareness by creating content that's distinctive, educational or interesting. A similar Link Building Survey higher than found the No. one most effective thanks to building backlinks was through information and research.

You can produce content like reports, white papers and infographics that convey the info you gathered through polls, interviews and alternative analysis methods.

Guest blogging is additionally an excellent thanks to beginning spreading awareness of your complete. You'll guest journal for a few pretty authoritative sites, which is able to get your company ahead of a lot of individuals and find a valuable backlink.

Furthermore, change up the method you deliver content to form it a lot of Shareable. As an example, turning a regular text blog post into a video is an efficient thanks to getting a lot of clicks and shares on social media.