Anyone considering or involved in SEO will know the importance of backlinks. So, we asked some expert SEO consultants to assemble a basic process for beginners just starting out on the link-building task. Here it is:

Here are some of the best white label link services available in 2024, based on recent reviews and industry analysis:
  • Loganix—Loganix offers comprehensive white-label link-building services, including guest posting, authority link building, brand link building, and HARO link building. Their services focus on high-quality backlinks from authoritative sites, and they provide detailed, unbranded reports for resellers to pass on to their clients.
  • Fannit - Fannit specializes in manual link building, offering link insertions and guest post services. They provide monthly reporting and ensure all backlinks are from high-quality, relevant websites. Their white-label services cater to businesses of all sizes looking to improve their SEO rankings and organic traffic.
  • Click Intelligence—This company provides a variety of link-building services, including digital PR, resource link building, and international link building. Their white-label services are designed to boost online visibility and rankings by securing backlinks from high-authority sites.
  • Loopex Digital—Known for its expertise in SEO, Loopex Digital offers a range of link-building services, including white-label options. Its focus is on delivering high-quality backlinks through guest posts and other link building strategies, ensuring effective SEO results for resellers and their clients.
These companies provide robust white-label link-building solutions, ensuring high-quality backlinks and comprehensive support for SEO agencies looking to enhance their clients' online presence without handling the link-building process in-house.

UNDERSTAND WHAT CONSTITUTES SEO VALUE

These are the attributes every link prospect should have:
  • High Domain Authority - DA 30+, TF 20+ and DR 20+
  • Unique Class C IP Address
  • More than 2 years old
  • Relevant to the target industry sector OR a well-known general domain such as a business or news website
  • Allow “dofollow” links.

1. IDENTIFY COMPETITOR LINK PROSPECTS

Use one of the many SEO tools to generate a list of competitors’ linking domains. Then, review them based on the value attributes listed above to eliminate any poor-quality link prospects.

These can be sub-divided into 3 categories:
  • Outreach Link Prospects – contact via an email outreach campaign
  • Contributor Opportunities – apply for an author/contributor account
  • Directory Listings – submit your business to be listed but note that many directory listings have no SEO value so check how your website will be listed and especially how many other links will appear on the same page.

2. IDENTIFY RELATED BUT NON-COMPETING WEBSITES

Produce a list of related but non-competing websites via online research that might be useful for mutually beneficial collaboration.
 

3. DISCOVER UNLINKED MENTIONS

Do an online search for your brand/business name. Where there are mentions but no backlinks, simply get in touch and request a link be added.
 

4. USE REAL-LIFE CONTACTS

Talk to existing business contacts to see if there are opportunities to collaborate on generating links—but try to avoid reciprocal links.
 

5. START AN OUTREACH CAMPAIGN

Find specific contact details.
  • Don’t send your outreach emails to a generic address such as info@domainname.com, as they are less likely to be read by the right person.
  • Identify relevant topics to pitch.
What sort of content has already been published in terms of style and length? Does the site need good content on a certain relevant topic?
 

Use personalized emails

Make your email stand out from the masses by making it highly personalized and showing that you know their website. Never use email templates, as they are easy to spot.
 

Think carefully about the email title

Many cold emails will never be opened, making the title stand out from the masses.
 

6. CREATE CONTENT TO SUPPORT LINK-BUILDING

Once you have started outreach, you will need to create the content that will be used as a guest post, article, press release, etc., or that will be published on your website as a guide, white paper, opinion piece, etc. If you don’t have good writing skills yourself then employ a good copywriter as the quality of the content will impact the success of the link-building campaign.
 

7. MONITOR BACKLINK PROFILE

It is important to monitor the backlinks generated to ensure they still exist and add value to your SEO campaign. It is often easier to rectify issues with existing links than to gain new ones, so this is an essential part of your process. Use your preferred SEO software to check the following:
  • Lost links, i.e., links that did exist at one time but have now been removed from a website. Get in touch with the site owner and request the link be reinstated.
  • Links that have been changed from dofollow to nofollow. Again, ask the site owner if the link can be changed back to dofollow.
  • Pages that contained your link have now been removed from the website or renamed without a permanent redirect being put in place.