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Types Of CRM Tools: The Differences You Need To Know

Types Of CRM Tools
Types Of CRM Tools
There are core concepts to consider when deciding which type of CRM software and tools are right for you. We have outlined the major differences for you!

  • Henry Ford was the father of modern business in many ways. The part that he understood best was the importance of customer service.
  • For him, businesses focused on customer service would only worry about huge profits.
  • But how do you reach that point in the 21st century? You need customer relationship management (CRM) software.
  • There are four main types of CRM system. Collaborative, strategic, analytical, and operational.
  • Learning more about which type of CRM you need will help you choose the right one.


Read on to choose the right one.

1. Operational CRM

This is the most common type of CRM system. They're more useful on a day-to-day basis. Businesses use them to handle sales, marketing, and customer services.

Use sync apps to merge an operational CRM with your email marketing. Your automated system can trigger email drip campaigns to new leads added to your CRM.

You can set up criteria in advance or create trigger points. When contacts meet these criteria, the system updates them from prospect to lead.

Then they're passed to your sales team. This works particularly well within email marketing. Clicking certain links can signal to your CRM that they're now a customer.

2. Strategic CRM

A strategic CRM cross-references customer information with market trends. It helps businesses find new ways to give customers better value.

It puts customer needs first and helps the business to adapt to those changing needs.

This type of CRM is best if you want to understand your customer's buying behavior.

After all, happy customers buy more.

3. Collaborative CRM

This is a great choice if you have lots of moving parts within your business. That might include your tech team, marketing department, suppliers, and even vendors.

It helps improve market research and customer service.

Collaborative CRM tracks your customers through the system. It shares the data with everyone who needs to see it. That makes the user experience seamless for the customer.

4. Analytical CRM

This CRM is better suited to businesses wanting to manage acquisition and retention. The systems collect data to help pinpoint problems.

For example, you can analyze the data to find holes in your sales funnel. Or you can look for patterns in your data.
You might find your current customers have a similar problem. Boost your emails by adding messages about this problem to your marketing.

Or you might find most of your leads come from search engine optimization (SEO) - but hardly any from trade shows.

Armed with this data, you could cut down your trade show appearances to save money and time. Focus on boosting your SEO efforts instead.

The Three Types of CRM

Now you know the main types of CRM software. When you choose a CRM, think about your business strategy. How do you want to work with your customers? Decide on that before you choose a CRM.

You should also consider the size of both your customer base and your business. Both groups need different types of CRM.

Finally, check that the sales channels you use, and the partners you work with, can support your chosen CRM.

Why not give your company a boost by reading our other business articles?

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