Selling a commercial property isn’t as simple as it was during the yesteryears. Factors that affect commercial real estate (CRE) sales now vary from what they were before. Nowadays, plenty of focus is often directed towards marketing a commercial property to potential buyers.

Influencing potential buyers through different marketing strategies is how you can make a sale as quickly as possible. There are various ways to approach it, mostly a combination of evergreen methods and new and relevant ones for today’s market. To sell your CRE, it’s a must to present it well to your potential buyers so you can increase its visibility.

Marketing in real estate has changed due to many things, such as digital marketing and social media. In this article, you’ll learn some good ways to handle promoting your CRE for sale in today’s market. Here are marketing tips for selling your commercial property in 2021.

Sell the location

Much like in residential real estate, potential buyers of CRE’s also consider the location of the property they’re looking to buy. You should use the property’s location as a promotional asset to sell it. Location is also a vital factor to consider for investors looking to start or expand their business.

Look for things around your property’s location that you can leverage for selling it. For instance, including that your warehouse is near the main road makes it more appealing. It means a delivery route is accessible, reducing delivery time, which most e-commerce businesses aim to do.

The location also has a significant effect on your property’s commercial valuation, which affects its pricing. If it’s an optimal location, it will be valued higher than most.

Knowing your target audience also comes into play when using your location as selling leverage. Specific demographics, interests, and objectives are variables that impact CRE purchase decisions.

Target life events on Facebook

Life events are an excellent point to aim your social media ads at when selling CRE. Life events is a Facebook status update feature that allows users to post an update or something new about their lives. You can use that to target more potential buyers when rolling out your Facebook ads.

When you register as a Facebook advertiser, you have access to aim your ads at specific life events. It’s beneficial because particular life events may require real estate space to accommodate them. For example, you can target users who “started a new business” or “moved to a new city” with your CRE ads.

You can target users who recently created a new life event within your property’s target geographic area. It’s also a more direct approach to marketing it to more people under your target audience. You’re catering to them and their possible needs, which means you’re hitting two birds with one stone using paid media.

Automate
Automation is the name of the game in technology right now, and you can also use it to streamline your marketing campaign. It will make stuff much easier because it reduces production time, and you won’t have to do everything. You can just set everything up, and the software will do it for you.
You can automate your email marketing campaign to engage your subscribers constantly. Tools such as Emma are easy-to-use email automation platforms that can help you relay your promotional messaging without breaking a sweat.



Author’s Bio:
William Ross may not be a lawyer by profession, but he’s one of the sharpest writers out there when it comes to property tax and valuation. Armed with considerable knowledge and gifted with impeccable writing skills, he can surely deliver engaging property-related content.