New York is one of the most recognizable cities in the world. If you were to show a person from any part of the world the Statue of Liberty, he/she would instantly recall New York City. Along with being one of the most popular cities in the world, New York is also a major economic hub, with the New York stock exchange being closely monitored by different world economies.

If you plan to start a business in New York, you have your work cut out for you. New York is a very competitive city, especially when it comes to startup businesses. Startup businesses must be visible to a wider audience to establish their brand. One way of becoming visible is by hiring a New York-based SEO service company.

It is a given that businesses, no matter how big or small, should have an online presence, and one way for people to see a company’s website is through search engine results pages or SERPs. However, with all the competition around, your website may be buried under hundreds of company websites competing with yours. Therefore, it is important to improve your website’s ranking in SERPs to reach a wider audience. A study of over a billion search results shows that the top-ranking website for a particular keyword search has a 29 per cent chance of being visited by users. An SEO company can help you rank better in SERPs by doing the following:

Assessing Your Website

The first thing that SEO companies will do is assess your existing websites with the use of analytics. Analytics will give SEO experts data on how your website performs in terms of user bounce rates, page loading speeds, customer engagement, and mobile adaptability.

Bounce Rates: Your website might attract visitors; however, the more important thing to consider is how long the users stay on your website. SEO experts can identify which parts of your website are causing your users to bounce and which elements they should improve to encourage visitors to stay and engage in your website.

Loading Speeds: Studies have shown that a 1-second delay in loading speeds can reduce user conversion by as much as 7 per cent. SEO experts will optimize the elements of your website to make it load faster.

Customer Engagement: SEO experts will also determine how your website encourages engagement from visitors. Does your website provide useful and interactive content for its visitors? When customers get a pleasant user experience with your website, they are more likely to engage by subscribing for updates, leaving their emails, and purchasing your product or services.

Mobile Adaptability: Google searches are now being done using mobile phones. In December 2017, statistics from Google show that 52 per cent of searches were done through mobile phones. SEO experts will determine how your website loads on mobile phones, tablets, and different screen sizes.

Users will bounce off your website if they do not see your content's value. Likewise, if you do not have a dynamic and interactive website, visitors will not be engaged and will easily get bored. However, all this high-quality and interactive content will be useless if your webpage will not load effectively and fast on mobile phone screens.

Building Links

SEO experts will build links to other trusted websites to increase your website’s credibility and authority. Users are more inclined to trust a website if they find its links from their already trusted websites.

Likewise, part of an effective SEO campaign will be to actively participate in social media communities, especially those related to your company’s products and services. The goal of engaging in social media is not to “Hard Sell” your products and services; instead, it is to offer consumers a solution to their problems. If consumers feel that your comments or suggestions are helpful, they will organically follow links leading to your website.

Optimizing Your Website’s Content

Search engines such as Google use hundreds of algorithms to rank a website by determining its content’s quality. Website contents can come in different forms, including pictures, animations, articles, videos, or blogs. A New York-based SEO company that you may hire will scrutinize the contents of your website and determine if it will pass Search Engine standards.

Today’s consumers are already fed up with content with only one purpose – to get consumers to purchase. Consumers are looking for content that will help them solve a problem without “hard selling” products and services. When your content is genuinely helping your visitors, they will most likely share your website with their friends or families. This sharing will eventually establish more backlinks to your website, which will eventually result in more sales.

Longtail Keyword Analysis

While filling your web content with keyword phrases may work before, this practice is no longer effective and is frowned upon. Nevertheless, choosing the right keyword or keyword phrases to use for your content is vital in getting the right searcher that may eventually be your customer. An effective SEO campaign must be able to use longtail keywords that target specific customer types. Likewise, when you use geo-specific longtail keywords, you will have less competition to reach the top ranks of SERPs.

SEO experts will make sure that all the elements of your website are optimized to make it load fast and give users a value-added experience. Search engines will reward your website with a high rank if it has a low bounce rate and effectively engages visitors. Likewise, Google will also notice if your visitors remain at your website for longer periods. By tweaking elements of your website, SEO experts are eventually giving Google and other search engines many reasons to give your website a higher ranking on their SERPs.

The ultimate end goal of hiring a New York-based SEO company is to increase your brand’s recognition by increasing your website’s ranking in SERPs organic results.

Author Bio:

Mary Kate is a Freelance Writer and Social Media Manager who helps finance professionals and Fin-tech startups build an audience and get more paying clients online.