Instagram began its journey as a
photo-sharing platform in 2010 and it has come a long way since then. Many
lives have been transformed through this platform and several organizations and
content creators have turned it into a viable income source.
Instagram’s user base has been
growing larger over time, and in 2019, the percentage of adults using the
platform in the USA grew by 2%. Every day, close to 95 million videos and
photos get shared by users on Instagram.
In the earlier days, all you had to
do in order to grow your account was to form a strategy and optimize it for
maximizing engagement. These days, these are among the basic things you have to
do and to stay ahead of your competition, you must have something extra.
You must have wondered at some
point, how do some people gain so many followers within a short span of time?
Well here are a few tips that can help you do that same.
Maintain a
Common Theme for Your Posts
When you start interacting with
other accounts, they will eventually start taking note of you and may even
follow your account. As such, you should give them a good reason to like your
profile. Creating a theme for your profile is really helpful in this regard.
Firstly, create a rough draft of
how you want people to perceive you on Instagram. It could be things like
“healthy”, “sporty”, “artistic”, or others depending on what kind of content
you are sharing.
After you have decided on a theme,
try to maintain it in the content you share. This will create a unique identity
for your profile and grow your profile faster. But that’s said, you should also
find other popular trending hashtags using a hashtag generator apps
because that will help your targeted audience to discover you by searching your
posts through hashtags, so you should never neglect it.
Build a
Community through Hashtags
Creating hashtags is an innovative
way to build your own online community.
Here are the things you can do with
it:
●
Create a hashtag that
no one else is using.
●
Ask your followers to
tag their posts with it.
●
Create a specific
hashtag, thus encouraging users to add them to relevant posts.
●
Repost the photos that
your followers have tagged with your hashtag.
Be a Part of
Micro-Communities
Instagram now allows you to follow
individual hashtags, so you can easily keep up with micro-communities. Seek out
the hashtags research with hashtag finder tools for Instagram that are related to your content and follow
them. This makes you a part of a micro-community where you wish to belong and
want people to notice you.
You can interact with posts tagged
with these hashtags and attract users to your page. After you grow your profile
significantly and have a dedicated follower base, you can choose to start your
own hashtag.
Engage With
Influencers
After you find the small
communities that are likely to relate to your content, it is time to identify
the key players. You can comment on their posts and interact with them in order
to form good bonds.
When you create a small community,
you can share each other's posts, collaborate on videos, and even plan for
exciting contests. Collaborating influencers earns your brand a good name and
makes users interested in you, thus enhancing your growth rate.
Use Longer
Captions
In today’s world, customers do not
appreciate generic advertisements so much. They usually look for something they
can connect with, and you must keep this thing in mind while writing your
captions. And it is also a good idea to use longer captions with relevant
popular hashtags, you’re lucky that you’ve a tool like Task Ant for
your ease.
Longer captions have the following
benefits:
●
When an Instagram user
sees a long caption, they stop to look and focus on the message you are trying
to convey through it.
●
People spend longer
going through a long caption.
●
Influencers think of
these captions as micro-blogs.
Remember not to make the captions
bulky and hard to read. The thought you put behind it should matter.
Use CTAs
When you use a call-to-action in
your content, you encourage your audience to comment on your post, or to tag
their friends, thus increasing engagement rates. It also allows you to create a
solid relationship with your followers.
It is a great way to increase
conversion rates, by encouraging people to visit your website. You can also
suggest what people could write in the comments, or ask them a question.
Final Words
These are just a few ways you can
grow your Instagram account faster. That being said, they are not short-cuts
that will allow you to grow your follower count overnight. You need to invest
time and effort into it and conduct your own research to see what works out
best for you.