What to Do if You Have a Great App Idea?

“I have an excellent idea for an app. If you ask yourself this same question, you have come to the right place. In this article, you will find useful tips on developing an application from an idea and making it successful. What should I do next?”

Having a great idea is an important point for a profitable application. However, in real life, more is needed. To ensure your expectations are met, we will present solutions to potential problems and explain the main steps to create a mobile app from an idea. Moreover, we offer a marketing model for developing a profitable and widespread application.

Let’s get started!

What to do with an app idea? 6 tips to make it successful

Main steps in going from an idea to an app

Formulate your concept

Everything you have now is just imaginary. Now, you need to make the project more practical. The first and crucial thing to do is define the formulation of your application concept. Pay attention to the following points:

What is the mechanism of my app? What user problems is it going to solve?

Determine the way your application will operate and its brief description. For example, Facebook enables people to communicate; VSCO allows editing your photos.

What design will my application have?

We are not discussing complete design at this stage; just singling out the key features/elements will be enough.

Am I confident in my application’s efficiency? Make sure it corresponds to the requirements of the potential users. Find out why they may need an application like yours.

Giving detailed answers to these questions helps you make an excellent plan for your product development. If you don’t want to develop your app, you can get help from a custom mobile development services company.

Market research

Even if you are 100% sure you have an idea for an app that will revolutionize the market, don’t skip this step. In reality, things may not be so brilliant. Handle your app idea as a significant business project. There may be hundreds of similar ones. There may be hundreds of similar ones. Remember that the sphere of mobile development is highly competitive.

Single out the main objective of your app. This is necessary for forming the features and creating the highlights of your application, which will convince users to select yours over others.
  • Define your target users. It is easier to start the development stage by figuring out who will use your application. The next step is defining the age and interests of the target users who will install your application. It is difficult to start the development stage won.
  • Analyze the competitors. Collect information about your potential competitors. Determine their weaknesses and offer unique solutions. There are over 4,5 million applications available on the market. Of course, you won’t need to analyze them all, just a couple of leading applications in your sphere.
  • Develop a marketing strategy. Find ways you can surpass the already existing competitors. You need to have a unique selling proposition to excite your target audience. Also, at this stage, you need to determine monetization strategies and build your advertising around them.
  • Boost the features. Highlighting features is essential, but considering the overall functionality is also crucial. Single out possible features your application may have, and check whether your competitors possess them. In this process, quality is better than quantity. It is more beneficial to have fewer but more compelling features.

All the data you collected at this stage will be necessary to make an application out of an idea later.

Make a prototype

After doing thorough market research, it is necessary to create a prototype of your future application. You can use help from a developer team. There are 3 types of prototypes.
  • Conceptional. It can be an immediate solution for most issues concerning convenience. In a nutshell, it is a scheme for your future application.
  • Interactive. This type requires thorough visualizing. It’s necessary to imitate simple processes like signing in and performing user acceptance testing on parts of the script. Clarify how the interface works for the development company to ensure you get what you expect.
  • Animated. This is the top-level prototype, which enables the simulation of the application's functions. At this point, you model how the real user will interact with your application. It allows for fixing all the issues and developing a more successful app. Don’t skip this point, especially if you are a startup. It’s better to invest money now to get a top-notch product.

Estimate the expenses

There is no universal price for mobile application development. As a rule, the more complex your application is, the more expensive the development services are. Look through the costs of reliable and experienced companies and inquire about the exact time to build your application. Then, select the most reasonable prices for your project. Remember, things won’t be as easy as you imagine. Develop a backup plan and have money reserved for extra costs. There are various expenses, such as marketing, advertising, testing, etc. You need to know exactly how much it will cost to avoid running out of resources unexpectedly. One option is to look for investor help. A clear business plan, excellent brand reputation, and even prototypes must draw their attention. Getting investor assistance speeds up the process, which is crucial for leaving competitors behind. In such a competitive sphere as application development, remaining in the lead position is essential.

Create an MVP

The next thing to do with an app idea is to build an MVP (Model Valuable Product). MVP involves only the core functionality of the app. This model is cost-effective when compared with the full version. Its benefits include:
  • saving time and resources for the final product development;
  • testing the project correspondence to the potential user requirements;
  • acquiring the target user base;
  • attracting investors at an earlier stage.
You gain the opportunity and resources needed to complete the development cycle by attracting investor attention.

Launch and receive the first feedback.

Branding and marketing should start before the final version is ready. Select the most appropriate channels for marketing campaigns. Creating profiles on such social media websites as Instagram and Facebook is a must. A user-friendly website is also necessary. Encourage your first users to give feedback by offering bonuses. Remember that no one has a flawless app right away. You need to be attentive and apply analytical tools to get even more valuable data concerning user experience. Never stop improving your application to make it even better and more convenient.
Bottom line

If you have an app idea and want to make it a reality, you should realize it’s a complicated process. Be ready for numerous challenges and unexpected situations. But if you stay persistent and take the process seriously, you will launch an excellent app desired by many users. Hopefully, this article sheds some light on this challenging process.