Social Media Marketing
Social Media Marketing is essential for many businesses. Small businesses especially depend on this medium to build a name for themselves and raise awareness within their communities. While social media is used for many different reasons nowadays, you can’t deny the power it holds when it comes to building your brand and improving sales and engagement.

There are many social media agency in Abu Dhabi giants out there, but here’s why Facebook, LinkedIn and Twitter are our favorites.


Facebook is undoubtedly a social media giant. But the network is also valuable for advertising purposes. Facebook Advertising is known to be the most targeted form of advertising and this is one that you can’t ignore!

Facebook’s targeting capabilities are exceptional. You can target people based on age, interests, behavior and location, allowing you to target whoever you’d like! You can be as specific or as general as you prefer when it comes to targeting audiences.

Facebook advertising is also incredibly cheap. You’re in full control of your ad budget and can spend anywhere from $5 to $1000. Even when you spend the lowest amount, Facebook still gives you quality results.

You’re also able to find new qualified leads easily! With Facebook’s ‘lookalike audiences’ feature, you choose your custom audience and Facebook will reach newer people who are similar to that set audience.


While LinkedIn may be designed for networking and job hunting, it has the potential to promote businesses in ways that are often underused. With a LinkedIn Company Page, you’re adding legitimacy to your business, allowing your connections to view your successes and helping newer audiences find you. Company Pages are also more publicly visible than personal profiles, allowing you to improve your SEO and make your company more discoverable.

LinkedIn is known to be one of the best places to secure great leads. With the platform’s Matched Audiences tool, you can promote content with targeted advertising, drive traffic and send messages to people who you directly want to target.

LinkedIn also enables you to retarget visitors that you already have saved in your database. You can retarget website visitors, upload your existing accounts and add email contacts to target through LinkedIn ads.


Advertising your business through Twitter is a terrific way to reach audiences as well. Promoting your tweets makes them easily discoverable by plenty of people and helps you increase your following.

Promoted tweets allow your tweets to appear in Twitter newsfeeds or search results of specific users that you want to reach. This is perfect for companies that are looking to attract new customers through the platform. Once you set the specific type of audience you want to reach out to, Twitter places your promoted tweets in their feeds and enables them to interact and engage with your promoted tweet the same way that they would with regular tweets.

Twitter ads are also a great choice and helps you grow your followers and increase brand awareness throughout the platform. It’s ideal if you plan on using different types of tweets to promote your business. You can also choose from multiple objectives such as app installs, website conversions and video views.

So why should you use social media marketing in 2020?

Social media marketing helps you improve your brand awareness. With the plethora of digital marketing platforms, you can increase your brand visibility and attract new customers. Applying a social media strategy will also help you increase your brand recognition.

Social media marketing is a cost-effective way of promoting your business. Signing up on platforms such as Facebook, LinkedIn and Twitter are completely free and you have creative freedom over what you post. With paid advertising on these platforms, you’re in complete control over budgets as well and you decide how much you want to spend on ads. You can experiment with different budgets and see what works best for your own goals.

Social media also allows you to connect with your customers 24/7. The more you communicate with them, you build a better relationship. Show your customers that their voices are being heard and they will stick by your side.

With a daily social media presence, you’re allowing people to find you easily and connect with you effectively. Engaging with your customers and creating bonds with them helps develop customer loyalty.

Another benefit of social media marketing is increased website traffic. Sharing your content on social media and promoting it gives social media users a reason to click-through to your website The more content, the more inbound traffic!

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About Fazreen Razeek
Fazreen Razeek from Grafdom Digital media agency has served the digital industry for over 5 years. He collaborates and works alongside agencies, event organizers, and suppliers to develop and execute their marketing strategies. He is extremely passionate about education technology and also writes for various local and international publications. A graduate with High Distinction from the Edith Cowan University, Perth, Australia, Fazreen holds a Bachelor’s Degree with a double major in Marketing & Management.