Social Media Marketing
Social Media Marketing is essential for many businesses. Small businesses mainly depend on this medium to build a name for themselves and raise community awareness. While social media is used for many different reasons nowadays, its power when building your brand and improving sales and engagement can't be denied.

There are many social media agencies in Abu Dhabi giants, but here’s why Facebook, LinkedIn, and Twitter are our favorites.


Facebook is undoubtedly a social media giant. However, the network is also valuable for advertising purposes. Facebook Advertising is known to be the most targeted form of advertising, and this is one that you can’t ignore!

Facebook’s targeting capabilities are exceptional. You can target people based on age, interests, behavior, and location, allowing you to target whoever you’d like! When targeting audiences, you can be as specific or as general as you prefer.

Facebook advertising is also incredibly cheap. You’re in complete control of your ad budget and can spend anywhere from $5 to $1000. Even when you pay the lowest amount, Facebook still gives you quality results.

You can also easily find new qualified leads! With Facebook’s ‘lookalike audiences’ feature, you choose your custom audience, and Facebook will reach more unique people similar to that set audience.


While LinkedIn may be designed for networking and job hunting, it can promote businesses in often underused ways. With a LinkedIn Company Page, you’re adding legitimacy to your business, allowing your connections to view your successes and helping newer audiences find you. Company Pages are also more publicly visible than personal profiles, enabling you to improve your SEO and make your company more discoverable.

LinkedIn is one of the best places to secure great leads. With the platform’s Matched Audiences tool, you can promote content with targeted advertising, drive traffic, and send messages to people you want to target.

LinkedIn also enables you to retarget visitors that you already have saved in your database. You can retarget website visitors, upload your existing accounts, and add email contacts to your target through LinkedIn ads.


Advertising your business through Twitter is also a terrific way to reach audiences. Promoting your tweets makes them easily discoverable by plenty of people and helps you increase your following.

Promoted tweets allow your tweets to appear in Twitter newsfeeds or search results of specific users you want to reach. This is perfect for companies looking to attract new customers through the platform. Once you set the type of audience you want, Twitter places your promoted tweets in their feeds and enables them to interact and engage with your tweet the same way they would with regular tweets.

Twitter ads are also great as they help you grow your followers and increase brand awareness. It’s ideal if you plan on using different types of tweets to promote your business. You can also choose from multiple objectives, such as app installs, website conversions, and video views.

So why should you use social media marketing in 2024?

Social media marketing helps you improve your brand awareness. With many digital marketing platforms, you can increase your brand visibility and attract new customers. Applying a social media strategy will also help you grow your brand recognition.

Social media marketing is a cost-effective way of promoting your business. Signing up on platforms like Facebook, LinkedIn, and Twitter is free, and you have creative freedom over your posts. With paid advertising on these platforms, you can control budgets and decide how much you want to spend on ads. You can experiment with different budgets and see what works best for your goals.

Social media also allows you to connect with your customers 24/7. Show your customers that their voices are heard, and they will stick by your side. The more you communicate with them, the better your relationship will be.

With a daily social media presence, you’re allowing people to find you quickly and connect with you effectively. Engaging with your customers and creating bonds with them helps develop customer loyalty.

Another benefit of social media marketing is increased website traffic. Sharing and promoting your content on social media and promoting it gives social media users a reason to click through to your website. The more content, the more inbound traffic!

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