SEO Checklist
In 2020, US retail online sales are estimated to reach 12.4% higher than in 2019. For the past consecutive years, Amazon has been the leading eCommerce retailer in the US, with an approximate business of $46.66 billion. Taking inspiration from such retail giants, many new start-ups and small businesses have opted for the online platform to grow their business.

If you also want to grow your brand in the digital marketplace, you need an optimized website design. The best SEO services in the USA can help keep your audiences engaged in your content to boost traffic and increase the conversion rate.

Following is an SEO checklist that you should incorporate in your website’s designing before it goes live.

Hire a Renowned SEO Expert

For successful online enterprises, it is essential to understand website design techniques and upgrade it for search results. If you are new in the business and have no idea how to develop a website layout, hiring an SEO expert team is the best solution. Discuss your requirements with the SEO experts and create a website that meets your expectations.

The SEO experts are aware of how the online market functions and which tactics will boost the website’s visibility and reachability. According to a B2B research firm, only 64% of the small businesses in the US have a website. It indicates that most of the other businesses have no idea about the importance of website designing and how to make it SEO compliant.

Install Google Analytics and Google Search Console

Over 100,000 online retailers lose substantial business in the US due to irrelevant or wrong information. You can avoid losing your clientele by creating a sitemap to tell the search engines where to find primary information.

Also, you need to add robots.txt file to instruct the web crawlers where they can and cannot go on your website. Additionally, installing Google analytics will help you measure how your website is performing, how many people visit your site, and what actions they take.

Other than this, setting up Google Search Console will let you see the keywords for which you rank. It keeps you in the loop for the on-site improvements you can make. It would help if you had the right domain name for your website to reflect your services and business. Any random name won't suit your site, and it will redirect the users to some other webpage.

Choose the Right Keywords

Making use of the right keywords may be the most challenging part of SEO. But you have to ensure that every page and blog on your website has a unique keyword. You can find several keywords tools online that will help you in deciding which keyword will best suit your website.

Understand the intent of the user and what type of questions the user may ask. Once you learn these answers, you will be able to get the right keywords for your website.

You cannot forget that the search engines will rank your website based on the keywords used and most searched. The SEO services in the USA state that keywords drive the potential visitors to your website way more efficiently than any other online tool.

Focus on Quality Content

According to an article on HubSpot, 93% of the US citizens make use of mobile to search content online. They read content on a particular website if they find it relevant and useful. This applies to shop traits as well. Hence, once you start developing your website, make sure that you create engaging content.

Use short and descriptive URLs, and write an interesting title tag & description. Make use of the first header tag (H1) on your webpage and include your keyword. Lastly, optimize all the images with a descriptive Alt tag. All these features will enhance your website's search performance and will boost the traffic flow as well.

Link Building is Also Essential

If you find any duplicate content issues, then you must fix it immediately. It will help if you also switch to HTTPs to protect the users' data, as it is one of the ranking factors, according to Google. The other essential strategy to redirect the visitors to your websites is to link your website either with an authoritative link or your competitor's link.

It helps in driving the crowd to your website. A page with a lot of backlinks is ranked higher on the search engines' result page. About 73% of the media surfers in the US share the links and web pages that they find useful. If you lose the link in some process, monitor the SEO tool, and reclaim the missed links. Let more people know about your services through the right content.

Author Bio:  Jacqueline Bishop is a freelance writer who offers to ghostwrite, copywriting and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.