New to the game of digital marketing? Or perhaps you are experienced and are wanting to touch up your knowledge and understanding, to become better at your job, chances are that you are fully aware of digital marketing myths that make the rounds.
When it comes to the magical world of digital marketing, it can feel like a daunting and ever-changing world where nothing remains the same for too long.
Full of mysteries and new Google Algorithms, to be truly successful with digital marketing, keeping up to date with the latest developments is key.
But keeping up with the latest industry trends can often be a stressful experience, which it shouldn't be.
To help ease any uncertainty that you might have and to help remove any obstacles, we have put together a top list of digital marketing myths that you too can avoid.
Top 5 digital marketing myths
1- SEO is no longer relevant
The first of our marketing myths for you to avoid and be aware of and that is the rumour that SEO is dead. Short for search engine optimisation, SEO is an essential and much-needed addition to your marketing strategy.
From helping to improve its ranking within the search engines, the volume of traffic and leads that you receive, staying relevant and visible in such a crowded area is paramount more so than ever and SEO can help.
Complex and often difficult to understand for those starting out within digital marketing, from on-page, off-page SEO to the use of Google My Business, if unsure where to begin, an external SEO company can help and advise the best plan moving forward.
2- Content is not important
A common belief and digital marketing myths that needs to be avoided and that is, content is not important. With well written, keyword-driven content across your site being added regularly, visitors within your target audience are going to easily find and convert on your site. By making sure that you take the time to regularly update your site and post entertaining and informative content, you can make sure that your site is drawing visitors in from the top of the funnel, while they progress down to the bottom before converting.
With this content that you have created, promoting such content across your social channels and with your email subscriber list is important to help engage and keep them buying into the brand that you are selling. While the common belief that content is not important, another marketing myth that should be busted, and that is that any form of content is good. This is not the case, with content being published that is not planned out, created without the addition of keywords and with no inbound and outbound links internal or external, your piece of content may boost no relevance or importance to your marketing strategy.
3-Digital marketing is not relevant to my business
Whether you are running a blog, dog walking services or an eCommerce store, digital marketing is a relevant feature for all sites regardless of their intentions. From communicating with like minded individuals, to selling the latest pair of trainers to keen runners, finding, inspiring and completing those goals for your intended audience can be achieved through the use of digital marketing.
With many different categories that fall underneath digital marketing, these can include SEO, PCC, Social Media and Google Ads, all with their own unique features that can support and aid your business. When it comes to running a business or blog, don’t be caught short and believe this common digital marketing myths that digital marketing is not relevant.
4- People do not convert on mobiles
Gone are the days where people switch on their desktop computers to browse the internet and complete their orders. Instead more and more people are turning to their mobile phones and tablets to complete much larger, valuable purchases.
Whether through the rise of apps, internet security and our changing behaviours in expecting to access our favourite shops at any time or place, when it comes to conversions, mobile and tablets are often in line with those completed on desktop.
An important feature and if not already included within your business, a point that should be discussed fairly promptly and that are making sure that your website is optimised for the use of mobile.
From making sure that your pages load quickly, images are to the optimal size, and also that you have a mobile version of the site available, you can ensure that not only is the user experience maintained, but also that your audience can convert on their device of choice.
5- There is no need to update my website
Another common digital marketing myths and one that could affect the rankings of your site and that is, once you have built your site, there is no need to update it.
The need to regularly update and refresh your site is more important than you might originally have thought. By taking the time to refresh and add valuable content, you are telling search engines that your site is up to date.
Not refreshing and updating your site, can result in your site becoming stagnant and pages being lost further down in the search results.
Keep up to date and make sure that you are regularly updating your content in line with the latest algorithms to help keep it found and relevant to your audience.
There you have it, 5 top digital marketing myths in 2020 and why believing in these myths can cause more damage to both the structure and positioning of your site.
With every digital marketer wanting to achieve only the highest set of results, making sure that your site is up to date and optimised is paramount and important more so than ever.
With more and more sites being uploaded onto the internet everyday, make sure that you avoid these common myths, helping you to get your site seen in 2020.
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