Blogging Statistics

The digital world keeps changing, along with online habits and attention spans. As a blogger, you must stay current, considering the ever-changing blogging trends, tactics, and technology. The way people consume content online is evolving, and if you fail to keep up, your blog will get lost in the crowds. 

One way to stay relevant is to keep an eye on blogging statistics. We have developed seven eye-opening blogging tips to help you stay ahead of the curve and achieve blogging success in 2024. 

1. The blog post length for SEO in 2023 is 2,250 – 2,500 words.

How long should your blog posts be? Determining the ideal word count for blog posts is a subject that receives considerable coverage. While word count is not a standalone ranking factor, the perfect length of your blog posts should be 2,250-2,500 words. 

A few years ago, the recommended length of a blog post was between 500 and 800 words. However, the demand for long-form and valuable content has increased over the last few years. A leading marketing expert, Neil Patel, thinks that longer posts usually perform better on every level. According to a study, anything just over 2,450 words can produce optimum results regarding SEO and readers' satisfaction. 

Why does long-form blog posts are so successful? Long-from content is perfect for scanning. Most people only read some things from start to end; they just scan through a position to get their answer. Besides, it covers a topic with a level of depth. Most importantly, Google admires long-form posts and ranks them better. 

2. The perfect blog headline should be 50-60 characters long.

Every successful blog post starts with a catchy headline that people cannot help but click. The stats suggest a perfect blog headline should be 50-60 characters long. But how many characters should your blog titles contain? 

Since human attention spans are getting shorter, the headline of your content is your first chance to grab the reader's attention. So, if you want your headlines to perform well, keep them precise and short. 50-60 characters or 6-7 words are enough to create an information-rich and persuasive headline. 

The headline is considerably more important than the blog post itself. While you should spend time creating a perfect copy for your next blog post, don't forget to create a killer headline. Short and clear headlines will undoubtedly increase traffic to your blog organically. Your hard work can go down the drain if the headline is weak.

3. The ideal reading time for a blog post is 7 minutes.

An average adult can read 200 to 300 words in a minute. What should be the ideal reading time for your blog posts in 2023? If we look at the stats, the reading time should be around 7 minutes. While most readers are likely to skim through your content, some people like reading blog posts thoroughly. 

The stats about the ideal reading time for a blog post might slightly contradict the length of the blog post. People who're really interested in what you offer will stick around. Nevertheless, you should be able to explain a topic in about seven minutes of your reader's time. 

4. 60% of bloggers write guest posts for other blogs.

Guest blogging is so powerful that it can position you as a well-known name in your industry. In addition, it's a great source of getting traffic back to your site. This is precisely why more bloggers write guest posts for other blogs. If you're still wondering why you should register for someone else's blog, think about the 60% of bloggers who take the time to write guest posts. 

From a business perspective, guest blogging is an incredible technique to accelerate content marketing success. Hundreds of reputable marketing blogs accept guest posts if you need help finding where to post your content. 
5. 46% of B2B marketers plan to increase their content marketing budgets.

Top B2B companies use content marketing to educate their audience and boost brand awareness. According to Statista, 46% of B2B marketers plan to increase their content marketing budget in 2023 primarily due to the possible results they can generate. 

As a blogger, you should also consider amplifying your content marketing efforts. If you want to improve your blogging business dramatically, focus on being more productive and resourceful. Many bloggers need help to get their piece of the attention pie. If you're one of them, start investing in content marketing even if you have a limited budget, time, and resources. Your blogging success largely depends on your ability to market your content. 

6. The average reader spends 37 seconds reading a blog post.

An average blogger takes around 3.5 hours to create a blog post. This blogging stat is likely shocking for those who have just joined the industry. What if your average reader spends less than one minute reading your content. Understandably, it hurts. 

The best thing you can do to improve the time an average reader spends on your blog posts is to improve the quality and relevancy of your content. While you can only do something about readers who like to browse the range quickly, good content can make your visitors stay longer on your site. 

7. Content marketing generates 3X more leads than paid search.

From small businesses to startups and bloggers, content marketing is on everyone's agenda. When done right, content marketing can generate three times more leads for your trade than paid search. While creating blog content is a proven technique to improve search rankings, a sound content marketing strategy will ensure your success as a blogger in 2023. 

Creating the best content doesn't guarantee the best results. To beat giant competitors, you need a long-term strategy. It might be impossible to win big names in your industry, but a well-thought-out content marketing strategy will help you reach the top. Take time to discover more blogging statistics to get more insights.