Blogging Statistics

The digital world keeps changing, along with online habits and attention spans. As a blogger, you must stay up to date, considering the ever-changing blogging trends, tactics, and technology. The way people consume content online is evolving and if you fail to keep up, your blog will get lost in the crowds. 

One way for you to stay relevant is to keep an eye on blogging statistics. We have come up with seven eye-opening blogging stats to help you stay ahead of the curve and achieve blogging success in 2020. 

1. The blog post length for SEO in 2020 is 2,250 – 2,500 words.

How long should your blog posts be? Determining ideal word count for blog posts is a subject that receives considerable coverage. While word count is not a standalone ranking factor, the ideal length of your blog posts should be 2,250-2,500 words. 

A few years ago, the recommended length of a blog post was between 500 and 800 words. However, the demand for long-form and valuable content has increased over the last couple of years. According to a study, anything just over 2,450 words can produce optimum results both in terms of SEO and readers’ satisfaction. Neil Patel, a leading marketing expert, is of the opinion that longer posts usually perform better on every level. 

Why does the long-form blog posts are so successful? Most people don’t read everything from start to end; they just scan through a post to get their answer. Long-from content is perfect for scanning. Besides, it covers a topic with a level of depth. Most importantly, Google admires long-form posts and ranks them better. 

2. The perfect blog headline should be 50-60 characters long.

Every successful blog post starts with a catchy headline that people can’t help but click. But how many characters should your blog titles contain? The stats suggest that a perfect blog headline should be 50-60 characters long. 

Since human attention spans are getting shorter, the headline of your content is your first chance to grab the reader's attention. So, if you want your headlines to perform well, keep them precise and short. 50-60 characters or 6-7 words are enough to create an information-rich and persuasive headline. 

The headline is considerably more important than the blog post itself. While you should spend time creating a perfect copy for your next blog post, don’t forget to create a killer headline. Short and clear headlines will certainly increase traffic to your blog organically. If the headline is weak, all of your hard work can go down the drain.

3. The ideal reading time for a blog post is 7 minutes.

An average adult can read 200 to 300 words in a minute. What should be the ideal reading time for your blog posts in 2020? If we look at the stats, the reading time should be around 7 minutes. While most readers are likely to just skim through your content, some people like to read blog posts thoroughly. 

People who’re really interested in what you offer will stick around. Nevertheless, you should be able to explain a topic in around seven minutes of your readers time. The stats about the ideal reading time for a blog post might slightly contradict with that of the blog post length. 

4. 60% of bloggers write guest posts for other blogs.

Guest blogging is so powerful that it can position yourself as a well-known name in your industry. In addition, it’s a great source of getting traffic back to your site. This is exactly why an increasing number of bloggers write guest posts for other blogs. If you’re still wondering why you should write for someone else’s blog, think about those 60% bloggers who take time to write guest posts. 

From a business perspective, guest blogging is an incredible technique to accelerate content marketing success. There are hundreds of reputable marketing blogs that accept guest posts, in case you’re not sure where to post your content. 
5. 46% of B2B marketers are planning to increase their content marketing budgets.

Top B2B companies use content marketing as a tool to educate their audience and boost brand awareness. According to Statista, 46% of B2B marketers are planning to increase their content marketing budget in 2020 primarily due to the potential results they can generate. 

As a blogger, you should also consider amplifying your content marketing efforts. If you’re looking to improve your blogging business dramatically, focus on being more productive and resourceful. A large number of bloggers struggle to get their piece of the attention pie. If you’re one of them, start investing in content marketing even if you have a limited budget, time, and resources. Your blogging success largely depends on your ability to market your content. 

6. The average reader spends 37 seconds reading a blog post.

This blogging stat is likely to be shocking for those who have just joined the blogging industry. An average blogger takes around 3.5 hours to create a blog post. What if your average reader isn’t spending even one minute to read your content. Understandably, it hurts. 

The best thing you can do to improve the time an average reader spends on your blog posts is to improve the quality and relevancy of your content. While you can’t do anything about those readers who like to browse through content quickly, good content can make your visitors stay longer on your site. 

7. Content marketing generates 3X more leads than paid search.

From small businesses to startups and bloggers, content marketing is on everyone’s agenda. When done right, undoubtedly, content marketing can generate three times more leads for your business than paid search. While creating blog content is a proven technique to improve search rankings, a sound content marketing strategy will ensure your success as a blogger in 2020. 

Creating the best content doesn’t guarantee the best results. To beat giant competitors, you need a long-term strategy. It might be impossible for you to beat big names in your industry, but a well-thought-out content marketing strategy will help you work your way to the top. Take time to discover more blogging statistics to get more insights.