Local Business

When you’re thinking about designing and printing a banner for your business or client, there are a couple of considerations that you need to have in mind. You might be experienced in design, but coming up with the perfect banner is a different thing altogether. You will have to do research on the different aspects of the design process and how to come up with a good banner that attracts customers to your business. A good banner should be easily viewable and readable because you’re targeting potential customers with a particular message. 

Here are some tips that will come in handy if you’re looking to design a banner for your local business.

Banner Placement

This is the first thing you should have in mind when designing the banner. The intended placement plays a big role in the design process. This is because it will affect things like the color scheme and the fonts to be used. The color scheme to be used needs to be contrasting with the placement.

Use of Large Texts

With banner advertising, you only have a small window of opportunity to grab the attention of the potential reader. Using larger texts is crucial because people can easily read the message that you’re trying to pass across. The goal of banners is to attract attention from a distance and you can only do so when the texts are visible. It will be unlikely that the banner will be read by someone who is just a few meters away.

Choosing a Readable Font

The font that you choose should not only be readable but also in bold. There are just so many different fonts out there and one can easily lose focus because of concentrating too much on the aesthetics. It is crucial that you’re finding a balance between flamboyance and readability. At the end of the day, all that matters is that your message was received and people took action as a result. There are some fonts that don’t need to be in bold because they’re highly readable as they are.

Simplicity of Message

The message on the banners should be simple and straight to the point. The potential reader might be distracted and they wouldn’t want to think too hard by interpreting your message. Right from the onset, the message needs to be clear so that the readers know what you’re trying to communicate. The most successful banners usually have a simple message. You only have a few seconds to grab the attention of the potential reader and you don’t want to overwhelm them with the message. Anything that is not necessary should be removed.

Include Important Information

You should only include the necessary information in the text. For you to decide what needs to be included in the banner, you will first ask what you intend to achieve. Are you trying to create awareness or want to sell a particular product or service? Once you know what you intend to achieve, it will be easier to come up with the information for the banner.


As much as the focus should be on the message, the aesthetics matter too when designing a banner. No one wants to see a dull banner. The banner needs to be catchy, as people will be seeing it from a distance. That is why it is important that you’re looking for Fantastic quality Fabric Banners in Melbourne because the print quality also matters.

Keep Brand in Mind

Even if the banner is designed for different purposes, you should never lose sight of your brand and what it stands for. The entire design and printing process should be a reflection of your brand. You obviously have brand colors and a consistent message you’d want to emphasize with each banner. Even if you’ve designed different banners, it should be easy for someone to spot the consistency. You have to look for the appropriate colors because of the different associations. Colors have the potential for evoking strong emotions. Make sure that you’re using them carefully, as there is the risk of losing the intended message because of the colors you choose.

To conclude, banner ads are still important for a business to succeed. They’re not as intrusive as other forms of advertising and you get to reach your potential audience without breaking the bank. The banners are durable and can be reused over and over again, as long as the message remains the same.