WhatsApp Business catalogs

Facebook has pushing eCommerce features on WhatsApp Business called catalogs on both Android and iPhone. It is currently rolling out in Brazil, Germany, India, Indonesia, Mexico, the UK, and the US. WhatsApp says it will be rolling out the feature around the world soon

WhatsApp wrote in a blogpost, Catalogs are a mobile storefront for small businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. As well as profile space for details like an address, company email, website, and a general business description, the app also includes “smart messaging” tools such as automated replies to frequently asked questions, greeting messages, and customizable away messages during non-work hours

Previously Small businesses had to post product photos one at a time and regularly provide information — now consumers can see their full catalog right inside WhatsApp. This gives business owners look more professional and retain customers engaged in the chat without having to visit a website.

WhatsApp analytics 

In addition, WhatsApp Business gives simple analytics so company owners know which messages are the most powerful. It’s also fitted with WhatsApp Web, so you can check your messages and respond via a desktop browser.

A WhatsApp catalog can incorporate information such as images of products, descriptions, prices, and product codes. The company states it will host these catalogs on its own servers so merchants and customers don’t have to waste storage on their devices by exchanging product images, etc.

How do I create a WhatsApp business catalog?

WhatsApp Business traders can create catalogs by going to Settings > Catalog on the app. They can then follow directions to add product details, prices,  images, and more.

Can Buy Directly from WhatsApp catalogs?

There is no option to buy goods from these catalogs for now. However, given the general inclination, WhatsApp is going in with payments, catalogs could be a step towards full-fledged e-commerce functionality on the platform.

Learn how to utilize catalog on the WhatsApp Business app (subtitles available.) 

Explore a better way to showcase your products and services with your customers. Learn how to create a catalog, upload items, and provide info like pricing or product descriptions within the catalog in this video