Facebook has pushing eCommerce features on WhatsApp Business called catalogs on both Android and iPhone. It is currently rolling out in Brazil, Germany, India, Indonesia, Mexico, the UK, and the US. WhatsApp says it will be rolling out the feature around the world soon
WhatsApp wrote in a blogpost, Catalogs are a mobile storefront for small businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. As well as profile space for details like an address, company email, website, and a general business description, the app also includes “smart messaging” tools such as automated replies to frequently asked questions, greeting messages, and customizable away messages during non-work hours
Previously Small businesses had to post product photos one at a time and regularly provide information — now consumers can see their full catalog right inside WhatsApp. This gives business owners look more professional and retain customers engaged in the chat without having to visit a website.
WhatsApp analytics
In addition, WhatsApp Business gives simple analytics so company owners know which messages are the most powerful. It’s also fitted with WhatsApp Web, so you can check your messages and respond via a desktop browser.A WhatsApp catalog can incorporate information such as images of products, descriptions, prices, and product codes. The company states it will host these catalogs on its own servers so merchants and customers don’t have to waste storage on their devices by exchanging product images, etc.
