Ranking your website is not just about the Desktop-Friendly webs design approach anymore. Ever since the massive shift of normal consumers towards mobile phone devices for surfing the web, search engines had no other options but to make it a ranking factor for your online business. There are many reasons why you should go for a mobile first SEO approach.


For starters, Google has officially introduced mobile-first indexing, meaning if your website is Mobile Devices friendly, then it has better chances of getting ranked at the top of SERPs.

This trend has forced search engines to change the way they used to respond to user intent. Mobile-First Indexing is in the picture now, and that means your website would most likely be ranked by how it performs on mobile devices. That is where Mobile SEO comes into play.



What is Mobile Optimization?

Mobile Optimization is about the design strategy for your entire website, where you focus more on the Mobile First approach. That is, you try to make sure that your website works and looks better on mobile devices. This doesn’t mean that you should totally rule out Desktop website optimization. This is simply to make you aware that Mobile-First Optimization can generate more leads for you as for now as compare to typical Search Engine Optimization.


Top Reasons Why Mobile Optimization is important in 2019

Mobile-First indexing without a doubt is quite important in 2019 as Google has announced that it is one of their websites rang factors now, In fact, Google would prefer mobile-optimized websites over typical desktop websites (Mobile-First Indexing). So, it is crucial that you integrate mobile SEO with your overall SEO strategy. Here why you need to focus on mobile-first optimization in 2019.

Searches through Mobile Devices are skyrocketing

One of the reasons why Mobile Optimization has become famous is because of the increased number of people navigating websites through their mobile devices. Some reports show that almost 4 out of every 5 searches and sometimes all 5 are being made through mobile devices. So, it only makes sense to optimize your website for mobile devices so that your targeted audience may have a consistent experience while going through your website.

The volume and frequency of searches being done through mobile devices have far exceeded the number of searches through desktop websites. So, it’d be better if you start doing something about mobile optimization strategy.



Mobile-First Indexing: The New Face of Web Indexing

Google has openly announced that it has introduced mobile-first indexing. That is, the performance of your website on mobile devices would determine the rank of your website in the SERP’s of Google. This doesn’t mean that a typical desktop website won’t get ranked. If your website doesn’t have a mobile version than it still have a chance of getting ranked but the websites which have an interactive mobile version as well would be preferred by Google.

So, it is about time you start optimizing your different website components like Content, Links, Metadata, HrefLang, etc. by keeping mobile-first optimization your primary focus.



Mobile SEO complements Voice search

Voice searches have also drastically increased over the past few months, and with that, the SEO experts have another challenge to face. You don’t just need to optimize your mobile website for different typed keywords, you also need to consider the search terms that might be used by people through voice search. This opens up some whole new avenues for generating leads as well as increased competition.

Role of Mobile Devices in Driving more Sales

Considering how easy it easy to visit an online marketplace through mobile devices, it only makes sense that mobile devices are driving more sales for many online businesses. In fact, many organizations have made mobile-first SEO their primary SEO strategy as it has the potential to generate more sales.

Ask yourself, what would you instead do, go up to your desktop, and then open up an online market and then make a purchase? Or, simply open the same online store on your phone almost instantly and make the purchase? The latter seems more reasonable, right? If your answer is yes, then I’m pretty sure it is time for you to start examining your mobile-first optimization strategy.



Coming Up with a Reasonable Mobile SEO Strategy:

Here are some tips for you which you can use to come up with a reasonable mobile optimization strategy.

Create Mobile-Friendly Web Design

Make sure to create a mobile-friendly web design. You’ll need to familiarize yourself with the design patterns appropriate for mobile devices. You can also consult a design specialist for design guidelines.

Focus on Mobile Page loading speed optimization

If your website loads faster on desktops but takes time to load on mobile devices, it can negatively affect your site rank. Focus on optimizing the page loading speed of your website on mobile devices.

Placing of Content

You should place your content in a uniform way on both the desktop and mobile versions of your website. This is good both in terms of the design approach as well as the optimization strategy. This is all about showing the user the same content on the phone and the desktop so that they may easily navigate through your content

If you want to know how to make the most out of your Digital Marketing as well as Content Marketing Strategy, then we recommend you to visit our Blog at ConceptBB for detailed SEO strategies.

Make use of Google AMP

AMP is another factor that contributes to the fast loading speed of a webpage on mobile devices. AMP is a Google project which stands for Accelerated Mobile Pages. As the name suggests, AMP enhances the loading speed of your webpage, which helps improve user experience.


Conclusion:

Mobile SEO is essential to the point that if you are not doing it, you are already falling behind in your competition. And with Mobile First indexing, it is almost impossible to neglect mobile optimization. It doesn’t how much effort you put in optimizing your website for desktop; you are falling behind if you don’t do anything about mobile optimization.

Mobile SEO might be new for most SEO experts, but you should know that it has the potential to give you high returns. So, it is strongly recommended that you integrated Mobile SEO with your overall SEO strategy.