Hashtags are clickable links that play a central role in identifying new posts on Instagram. They are basically a combination of letters, alphabets, and emoticons that is headed by a hash # sign.


If you add the hashtags in your posts, then your content would be optimized for the search engines. Your content will also have higher precedence, considering that you have placed trending links that are extensively explored by the users.

An enthusiastic Instagram user must need to follow some rules to grow his Instagram prominence. You will have to give a lot of time on your Instagram profile to enhance your trust among the followers.
You will have to post quality pictures, share compelling content, manage feedback properly, and upload the material that is needed by the users.

Likewise, there are also some guidelines and rules for using hashtags on Instagram. You need to take care of the density of the tags, how often you include them, are they relevant or not, and what would be the outcomes of using striking tags.

This article comprises all the ins and outs of the Instagram hashtags. I have elaborated the view of experts regarding the tags along with the general recommendations of using them.
Let’s get into it.

How many Hashtags should be Suitable for your Posts?

The frequency of hashtags for different types of businesses varies. Some brands have the requirement of more tags, while others can do the same job with fewer hashtags.

Generally, the numbers related to hashtags are as follow:

v  Instagram only allows you to add a maximum of 30 hashtags in one post. But if you use all thirty hashtags, then it would be considered as tag stuffing. Furthermore, your visitors will not like it at all, and they might stop visiting your content.
v  Social marketing experts suggest that the optimum number of hashtags on one post is 9. They have articulated this view because they have experienced the maximum engagement with this number.
v  On the contrary, some analysts also argue that you have to find your magic number by yourself. It might be possible that you get the maximum engagement by only adding three hashtags, or your posts start having a boost when you add 13 of them.


It’s all about finding the strategy that works best for your page.

Factors that Influence the Popularity of your Posts:

There are specific metrics that are evaluated by the Instagram algorithm while categorizing your posts. These factors directly affect the position of your posts on the hashtags page.

·            How often the hashtags have been used in your posts
·            The popularity and relevancy of your post
·            What was the time when you shared the post
·            What is the strength of your audience

If you keep in mind the above factors, then your posts will become more discoverable, and they will be prioritized over others.

What Kind of hashtags should you be using?

There are also some standards when it comes to the utilization of the relevant hashtags. Take care of the following things while adding hashtags to your posts.

·         Use the tags that are relevant to your niche
·         Concise tags are given preference over long tags
·         Trending hashtags will be helpful in developing your posts
·         You cannot use special characters like $, % and * in hashtags
·         Hashtags that are uniquely designed for your brand are also beneficial in augmenting Instagram reach
·         Putting delightful emojis and images to your tags is conducive in attracting the audience.
·         Only your posts can be tagged by you. It is not possible to insert hashtags in someone else’s post.
·         Never try to use the hashtags that only ask for likes. #followthis #likemypost #commmentpls are the tags that will shatter your posts.




How to Find the Best Hashtags for your Business:

Finding the hashtags that best suit your brand is also a skill. Not knowing the fittest tags might prove catastrophic for the popularity of your brand

To discover the most proper tags, you need to enforce the following guidelines:

·         Visit the Instagram feed of your rivals and check what types of hashtags they are using
·         People related to your industry are also aware of the trending hashtags. Following these types of people will have positive consequences for your business.
·         Search the tags by using the Instagram search function.
·         You can also utilize the tags that have the most impressions on your posts

People also take help from different tools to search for the best tags. The tool that I have personally used is HashtagsForLikes. Through this tool, you can find high-quality hashtags that directly hit the primary essence of your brand. Believe me; going to HashtagsForLikes would not be a futile exercise.

Over to You:

You need to contemplate on the choice of your tags before using them. Your primary aim should be to impress the audience, and for this, you need to make sure the excellence andsignificance of the tags.Apply visuals whenever you post something. You will see a remarkable rise in the fame of your brand.