Search Marketing

 In the realm of search marketing, there’s nothing quite like the rush you feel when you’re at the top of your game. But being at the top takes a lot of hard work, effort and dedication.

Before you’re able to beat the competition you need to understand how search marketing works, what it entails and what it means.


What Does Search Marketing Mean?

Search marketing focuses on increasing your online traffic, visibility and overall presence on internet search engines by using paid (PPC) and unpaid (organic) marketing strategies. The main aim of search marketing is to achieve a high ranking on search engine results pages (SERPS). Because the higher your rank the more likely you are to attract traffic to your website.


How Search Marketing Works

Search marketing works to target potential customers in the most efficient and non-invasive way possible. This is because people who are searching for something online are (for the most part) ready to make a purchase.

Whether you’re working to organically increase your visibility with SEO strategies or by using paid marketing strategies like Google Ads or PPC options, setting up a search marketing campaign is pretty simple and easy to do.

A good search marketing campaign is a vital part of digital marketing. This is because it has amazing benefits. By generating website traffic search marketing also creates brand awareness and improves your brand reputation too.

Because search marketing is measurable it also allows you to carry out in-depth campaign analysis based on customer purchases.


How To Beat The Competition

Search marketing is essentially about getting your brand noticed. And as you may have guessed the competition is intense. This is because everyone wants to be the best. So how do you get ahead of the competition? We have some of the best tips to help you do just that.


Update Your Google Business Page
  • Make sure your Google business page has the most accurate information about your business. Things like website, contact information, location and business hours should always be current. Ensure that good quality images are available and that reviews are concise/clear. Ensure that keywords related to your business are used in the description.


Usability / Adaptability
  • A useable and adaptable website keeps people interested. A website that is easily accessible/useable across all devices like laptops, tablets and smartphones is a must. Also, make sure that your site is responsive and is fully optimized for speed.

 Update Your Website Regularly
  • Update your website with new information on a regular basis. This is the best way to keep people and Google’s crawling bots interested. Publish articles and blog posts that contain valuable information, are relevant, fun, interesting and engaging. This will encourage people to visit your site often and drive up your web traffic.

Incorporate SEO
  • No matter what your goal is in digital marketing, never underestimate the power of a great SEO strategy. Always do your best to incorporate keywords and long-tail keywords into your text, headlines, subheadings, URLs and tags. Just be sure not to overdo it. Your content still needs to makes sense, flow well and be easy to read.

Paid Marketing
  • Ranking organically through the use of SEO strategies is tough. And it can often be a while before you see results. Luckily you can skip a step and jump right ahead of your competitors by using paid marketing. Paid marketing is extremely useful if you want to see instant results and have your ads appear at the top of Google’s SERP.

Create A Complete Digital Presence
  • Because competition is so intense SEO alone just won’t cut it. You also need to focus on your overall digital presence. Creating a good reputation and persona for your brand on social media will help increase your visibility. If possible try to guest post on other blogs and websites in exchange for a link back to your site. This will go a long way to increase your digital presence.

Schema Markup
  • Schema markup is a form of SEO that adds semantic vocabulary to your website’s HTML code. This type of structured data helps search engines to crawl your site better and increases the likelihood of your site appearing when a user types in a relevant query.