The expert used link tweaking techniques, spamming and back-end coding for the desired results. But these did not offer lasting results. Over the last ten years, substantial development has taken place in the technology and internet sectors. Here, you will attain detailed information on how SEO Company had to revise and make necessary alterations in their service providing techniques.
- 1. Importance of website content – Any written text, images or videos were considered as content during the early years of SEO development. The SEO agencies were more interested in stuffing keywords on the pages. But this was not the correct way to do things. Panda update eliminated the use of spam contents for good. The update made it impossible for the fraudulent content creators to go scot-free by uploading trick contents. But now, only worthy texts and images will get due credit, only if they have been optimized carefully.
- 2. Abolishing link schemes – Link scheme was another issue that has haunted the Google algorithms for long. But the restrictions, highlighted under link scheme, were rather complicated and generalized. Thus, it encouraged the SEO experts to keep up with its use. Using spam links was a popular technique used by experts to provide inbound and outbound links. But these deceitful and unscientific ways will work no more. Penguin and Panda paved the path for proper link building methods. Now, any link building strategies, which do not conform to the Google Webmaster guidelines, will be rejected by the system algorithm.
- 3. Revamping local SEO techniques – The local SEO pack that experts use today is far different than what it was ten years back. The layout has been completely changes, and it consists of several small alterations. The Pigeon update, launched by Google has paved the path for the revamping of the local SEO techniques. The use of directory websites was also popularized in the course time. With the use of directory submission, Google increases the ranking of secured portals. The changes in the local SEO packs have made local listing and identification possible via mobile phones.
- 4. SERP changes – Each time Google launched a new update, it changes the SERP layout as well. A look at the SERP layout, available in 2006 and recent ones, will not take much time to identify the changes and developments.
- 5. Using knowledge graph – Before 2012, none of the SEO experts had any idea of Knowledge Graph. With the implementation of this algorithm change, Google offers a short version of the answer, related to the keywords.
- 6. Creating a scope for mobile optimization – The invention and development of smartphones happened recently. Before smartphones became so readily available, people used their desktops and laptops to search for things on the internet. As smartphones became popular, Google algorithms made it mandatory for the websites to be accessible from the mobile. A site that does not offer this facility will have low traffic and ranking.
- 7. No more keyword stuffing – When SEO was in its infancy, content quality was not that significant. To ensure that the page came up on the SERP, content creators used to stuff in keywords unnecessarily. They turned a blind eye to 2% to 5% keyword density. Too many keywords only made the content unworthy. With updates like Panda, followed by Penguin, a ban was placed on keyword stuffing. With the launch of Hummingbird, Google installed algorithms, which not only measured the keyword density but could also recognize the intention of the content creator. Recently, Google only adds value to the contents, which are readable and understandable by the algorithm.
- 8. Moneymaking and quality restrictions – Even a few years back, there was no hard and fast guidelines, which had to be followed by the website owners. But with time, Google made it clear that it will only offer value if the content deserved. With every update, the website owners took a massive hit. It forced the SEO experts to create materials, which adhered to the Google guidelines. Recently, Google launched Fred, another algorithm update that brought the ax down on affiliate marketers. Earlier, operating things and earning a massive amount was easy for affiliate marketers. From now on, it will no longer be a smooth walk for them.
