Most bloggers use the viral webmaster tool Google Trends. With Google Trends, you can see how frequently a particular topic appears on Google and what other issues internet users search and view on the web.

In this article, I will share with you something most bloggers (particularly beginners) don’t know how to drive organic traffic to their blogs using Google Trends and proper Search Engine Optimization (SEO). So here we go…

Use High-Trend but Low-Dense Keywords

When you use high-trend but low-dense targeted keywords, you can top the SERP for that particular keyword, especially if you have a higher PR than other blogs with similar targeted keywords. One example of a high-trending keyword this year is “Photos.” Take a look at this graph. Now you come to ask how “Photos” becomes a less-dense keyword. Well, searching for that particularly keyword-only returns few results. When I say few, it doesn’t reach 500K or even 100K conclusions.

Apply the Proper SEO

There are so many SEO techniques we can apply to optimize blog posts. But when using Google Trends, I suggest using proper keyword combinations and link building. These two optimization techniques would really boost your organic traffic.

Using Google Trends in conjunction with SEO can significantly boost traffic to your blog by helping you identify trending topics and optimize your content accordingly. Here’s a step-by-step guide to effectively leverage these tools:

1. Identifying Trends with Google Trends

  • Explore Topics: Use Google Trends to explore popular search terms and topics in your niche. You can adjust filters by location, time frame, category, and type of search (web, image, news, etc.).
  • Seasonal Trends: Identify seasonal trends to plan content in advance. For example, if you're running a food blog, knowing when certain recipes peak in search volume can help you time your posts effectively.
  • Related Queries: Look at related queries to understand what other topics people are interested in. This can help you create comprehensive content that addresses multiple aspects of a trending topic.

2. Keyword Research

  • Short-Tail vs. Long-Tail Keywords: Use Google Trends to find both short-tail and long-tail keywords. Short-tail keywords are broad and highly competitive, while long-tail keywords are more specific and often less competitive, making it easier to rank higher.
  • Rising vs. Top Keywords: Pay attention to rising keywords for future content opportunities. Top keywords show you what's currently trending.

3. Content Creation and Optimization

  • Create High-Quality Content: Ensure your content is valuable, informative, and engaging. High-quality content is more likely to be shared and linked to, which can improve your SEO.
  • Optimize for Keywords: Incorporate the keywords identified through Google Trends into your blog posts. Use them in titles, headings, meta descriptions, and throughout the body of the content.
  • Answer User Questions: Create content that answers common questions related to trending topics. Use the "People also ask" section in Google search results for ideas.

4. On-Page SEO Techniques

  • Title Tags and Meta Descriptions: Optimize your title tags and meta descriptions with your target keywords. Ensure they are compelling to increase click-through rates.
  • Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content. This not only makes it easier for readers but also helps search engines understand your content better.
  • Internal and External Links: Include internal links to other relevant content on your blog and external links to authoritative sources. This can improve the credibility and SEO of your blog post.

5. Promote Your Content

  • Social Media: Share your blog posts on social media platforms where your audience is active. Use relevant hashtags and engage with your followers to increase visibility.
  • Email Marketing: Send out newsletters to your subscribers with links to your latest blog posts. Personalized emails can increase engagement and drive traffic.
  • Collaborations and Guest Posts: Collaborate with other bloggers or websites in your niche. Guest posting can help you reach a wider audience and build backlinks to your blog.

6. Monitor and Analyze Performance

  • Google Analytics: Use Google Analytics to track the performance of your blog posts. Monitor metrics such as page views, average time on page, bounce rate, and conversion rates.
  • Adjust Strategies: Based on the performance data, adjust your content and SEO strategies. Focus on what works and refine what doesn’t.

Example Workflow

  1. Research: Use Google Trends to identify a rising topic related to your niche.
  2. Keyword Optimization: Find long-tail keywords associated with this topic using keyword research tools.
  3. Content Creation: Write a comprehensive blog post incorporating these keywords naturally.
  4. On-Page SEO: Optimize the post for SEO by using appropriate headers, meta descriptions, and internal links.
  5. Promotion: Share the post on social media and through email newsletters.
  6. Analysis: Track the performance using Google Analytics and refine your approach as needed.

By consistently following these steps, you can leverage Google Trends and SEO to drive more traffic to your blog and increase its visibility in search engine results.

You need to research what other keywords are associated with your first keyword identified on no. 1 above for the best keyword combination. For example, “Photos” has something to do with FB and a computer virus. You can then formulate a title for the blog post. Let’s say, “Facebook Photos is a Virus”.

Remember that the other two keywords on the formulated title are not low-dense. Searching for those keywords individually will return you millions of results. So, your only best shot is to optimize the first identified keyword on no. 1. Here comes the second SEO technique to use- Link Building. Try to get at least 5 backlinks with your targeted keyword as anchor text for link building. Only five backlinks, as most SEO experts believe that creating many backlinks with exact anchor text is not SE friendly anymore. Don’t use your post title as the anchor text. If you use a combination of two keywords, just make it natural.

I have proven this myself, and it is really working. Just spend some time trying it. I’ll be glad if this will also work for you. – END