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Things to Consider Before Developing a Mobile Application

When creating a mobile app, it is not enough to understand a coding language. You need to take different aspects into consideration and to ask yourself various questions. What problem will that app solve? What is the target audience? Will you globally? How to reach potential users? Do you need to translate and localise your app? What about security? The list is endless.

Of course, not all aspects are equally important; thus we will focus only on crucial things you need to consider when developing a mobile application.
  • 1. The Initial Idea
  • 2. Mobile Platforms
  • 3. Target Audience
  • 4. App Translation and App Localization
  • 5. Security

The Initial Idea

First and foremost, think about the problem your app will solve. Ask yourself: What challenge people face and how your app can help? An application which is developed without focusing on a particular problem has almost no chances of success. One more thing you need to consider before the development process - research the market thoroughly and look for a similar app. If there is such, ask yourself why people would choose your app over the existing one? Will your application bring more value to its users? In case you don’t offer anything new stop waste your time and concentrate on other projects.

Mobile Platforms

As you have probably noticed, mobile devices are usually based on one of the two most popular platforms: iOS and Android. Developing a mobile application for a particular platform means you need to code in a language that is supported by that platform. Most of the Android apps are based on Java, while iOS developers usually code in Objective-C or Swift. There are also ‘hybrids’ – frameworks that enable coding of a mobile application in one language and distributing it across different platforms.

Target Audience

Your idea may be brilliant. There is no similar product on the market, and you might believe the success is guaranteed. However, the truth can be devastating. One of the initial questions you should ask yourself is: How large is the market for this application? A target audience is not something you think about when formulating the marketing plan. They need to be in focus from the beginning until the final stages of the development process. After all, these are the people who will use your application, and your success depends on them.

App Translation and App Localization

Where does your audience come from? Do you target only English-speaking countries or you will try to reach an international audience? There is a significant difference between a simple translation and localisation. Choosing the first option will only translate the original language to a target language.

On the other hand, localisation goes one step further. The second option will, along with translating, modify the content of the application and make it more user-friendly for the target audiences. The app will be maximally personalised for its users. Since it is impossible to know all cultural and language peculiarities, engaging The Word Point will help to bridge the gap between you and the users. With a reliable translation company, you can always be sure that the content is relevant to the users.


Data sensitivity is still an active topic and should be on your list of the priorities. With so much information on our smartphones no wonder why it is worth as a gold mine. We keep our personal things on them; they know our location, number of a bank account, passwords and much more. Data protection shouldn’t be neglected when developing a mobile app. Both developers and users must be certain no one pokes in the database and has sensitive information.

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