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Engagement Ring Buying Guide



Buying an engagement ring once commanded two-month’s salary. At least, this was the expectation set by the industry. However, times have changed, and most individuals don’t have thousands of dollars to drop on a diamond. Many news sources showcase that millennials aren’t afraid to just say no to diamonds, and millennial engagement rings vary from the traditional diamond to fantastic gemstone creations.


According to an article in Forbes, millennials are more invested in diamonds than many have assumed. DeBeers has pegged the millennials as the future of diamonds. The diamond leader noted to Forbes that millennials spent about $26 billion in 2015 on diamond jewelry.


So do millennials have love or disdain for diamonds? Maybe it’s a bit of both. There’s no reason to doubt the DeBeers figures, and millennials are known for their love of unique designs and embracing individuality. Some millennials want the diamond tradition, while others may scoff at the sparkling luxury.


Couples should select a ring based on what is beautiful in their eyes…and fits in their budget. We’re past the days of spending massive amounts on rings; the price isn’t indicative of the emotional value anyway. No one should go into debt to afford an engagement ring! So before you go ring shopping, map out your finances and figure out your budget.


When the numbers are aligned, discuss what type of style and stones fit into your beloved’s personal style…and will be functional enough to wear every day. If diamonds are out, then find another gemstone that can endure the wear and tear of everyday activities. Moissanite is extremely durable and looks similar to a diamond, but this gem is a fraction of the price. Or choose an ornate band without gemstones.


Your budget also will dictate the diamond you can afford to purchase. Be sure to research the 4Cs—cut, colour, carat and clarity—to understand how each area affects the beauty and price of a diamond. Most diamond professionals would recommend sacrificing carat weight before any other city.


When hunting for that perfect ring, there are also many other issues to consider. Like size, style, and what metal you want for the setting. While all these decisions may seem a bit overwhelming, check out the infographic from online jeweller Brilliance to use as a cheat sheet when shopping for that dream ring!






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