Product demo videos offer a dynamic and immersive way to showcase your product’s key features and benefits. Using animations, you can create a compelling and visually appealing representation of your goods that helps potential customers understand what your product does, how it works, and why they need it. These videos are particularly effective for new launches, where you must quickly generate interest and buzz and promote upgrades. As an added bonus, animated product demos can be easily customized to appeal to different audience segments. They can be shared across various platforms, such as social media, email, and websites, making them versatile marketing tools for businesses of all sizes. Additionally, the engaging nature of animated demos can lead to increased brand awareness, improved engagement, and higher conversion rates.

What are animated product demo videos?

Product demo animations are short, visually engaging marketing videos that use animation and motion graphics to demonstrate the features and benefits of a product or service. Businesses often use them to showcase their products and services to potential customers, as they can be more attention-grabbing and informative than traditional text or image-based marketing materials.

One famous example of an animated product demo video is the explainer video. Explainer videos are typically between 30 seconds and 2 minutes long and are designed to describe a product or service clearly and concisely. They often use simple and relatable characters or objects to convey complex ideas and can be used to give digestible info on anything from new software to innovative gadgets.

Another famous type of animated product demo video is the product tour video. These videos are more extended than explainer videos, typically ranging from 2 to 5 minutes, and provide a detailed overview of a product’s features and benefits. Product tour videos can demonstrate anything from software to physical products like kitchen appliances.

  • Animated product demo videos are used for a variety of purposes, such as:
  • Increasing brand awareness and generating interest in a new product or service
  • Educating potential customers about how a product works and its key benefits
  • Driving traffic to a website or landing page
  • Improving engagement and conversion rates on marketing campaigns

Benefits of animated product demo videos

Product demo video production is an effective marketing tool that can help businesses highlight their products and services visually engaging and informatively — offering a wide range of benefits for businesses looking to increase brand awareness, drive traffic, and improve engagement. Additionally, by providing valuable analytics and building trust with potential customers, businesses can create more effective marketing campaigns and improve their overall sales performance. With video being the internet's most popular type of content, incorporating animated product demos into a marketing strategy can help businesses stand out from the competition and reach a wider audience.

Explains the product's key features

Animated product demo videos are an effective way to demonstrate the key features and benefits of a product. By using animation and motion graphics, businesses can highlight the product's unique selling points in an engaging and informative way, making it easier for potential customers to understand what the product does and why they need it.

Saves time and money

Creating a demo video can save businesses time and money compared to other marketing methods. They can reach a large audience without the need for in-person demos or sales pitches, which can be time-consuming and costly.

Introduces customers to new products

Animated product demo videos are an excellent way to introduce new goods to potential customers. They can generate interest and excitement around a product launch, showcasing its features and benefits in an engaging and visually appealing way.

High share-ability

Product demo animation videos are highly shareable, making them an excellent tool for social media and online marketing. They can be easily shared on platforms like Facebook, Instagram, and YouTube, allowing businesses to reach a wider audience and drive more traffic to their website.

Provides analytics to improve product demo

These videos can track engagement and viewer behaviour, providing valuable insights into how potential customers interact with the product. This information can be used to improve the product demo and create more effective marketing campaigns.

Builds trust

Demo videos can help build trust with potential customers by demonstrating the product's features and benefits transparently and informatively. This can be particularly important for new or innovative products, where customers may need more time to try something unfamiliar.

Training tool for a team

They can also be a training tool for a business's sales team or customer support staff. By providing a clear and concise overview of the product's features and benefits, employees can better understand the product and communicate its value to potential customers.

Video is the most famous content type.

Finally, video is the most popular type of content on the internet, and animated product demo videos offer a highly engaging and effective way to reach potential customers. By incorporating animation and motion graphics, businesses can create a visually appealing and attention-grabbing product demo that stands out from traditional marketing materials.

Creating an animated product demo video

There are several ways to get an animated product demo video created:
  • Hire a professional video production company: Many visual-art companies specialize in creating product demo video productions. They can help with everything from video conceptualisation to scripting, storyboarding, animation, and post-production.
  • Use an online video creation tool: Several online video creation tools offer templates and drag-and-drop interfaces, making creating your own animated product demo video easy. These tools often have a range of customization options, including adding your branding and messaging.
  • Work with a freelance animator: Freelance animators can be hired to create custom product demo videos. Platforms like Upwork and offer access to talented freelancers with animation skills.
  • Use DIY animation software: dozens of DIY animation software are available right now — they offer drag-and-drop interfaces that make it easy to create your own animated product demo videos. These tools often come with various pre-made templates and characters, making it easy to create a professional-looking video with minimal design experience.
Whichever option you choose, it’s important to remember that creating a compelling animated product demo video requires careful planning, attention to detail, and a clear understanding of your target audience and their needs.