Videos are powerful tools businesses can use to engage their customers and promote their products or services. The digital age has enabled us to leverage videos for various platforms, from websites and emails to social media networks.

With such versatility and flexibility, hiring corporate video services is more important than ever. And if you’re looking to maximise the potential of video marketing, 10 types of videos should form the foundation of your video strategy. Make sure to discuss these with your service provider.

1. Explainer Videos

Explainer videos are short, easily digestible clips that help entertainingly explain a product or service. These videos can appeal to new customers who might need help understanding what your business is about or has to offer.

2. Tutorials

Tutorial videos are great tools for businesses to teach their customers how best to use their products or services. They can also be used as a form of customer service, helping customers solve any issues with step-by-step instructions presented in an easy-to-follow video format.

3. Interviews

Interview-type videos allow you to interview experts related to your field and showcase them on your website or other platforms professionally. These interviews are great for audience engagement, as they allow customers to get up close and personal with the people behind your business.

4. Product Demonstrations

Product demonstration videos show potential customers how a product works in action, giving them an insight into what they’re purchasing before they commit to buying. Such videos add credibility to a product or service and help build trust between your business and its customer base.

5. Webinar Videos

Webinar videos can be used for training sessions and live events your business is hosting or participating in. These types of videos can help draw larger audiences than just using text-based channels. Furthermore, they’re a great way to boost engagement with potential customers.

6. Promotional Videos

Promotional videos showcase products and services in the best light possible, highlighting features that make them attractive to potential buyers. These videos often feature images of people using the product or service and testimonials from real customers who’ve enjoyed using it. This brings us to the following type of video…

7. Testimonial Videos

If you want to add legitimacy to your claims, testimonial videos can give potential customers the assurance they need before purchasing. Direct interview snippets offer viewers an unfiltered look at how existing customers view your product or service.

8. Animation

Animated videos are typically used to make complex concepts easier to understand, with helpful visual elements that guide the viewer through each point. Animation can be used to explain everything from how a product works to why it’s useful and why customers should care about it.

9. Live Videos

Live videos are great for businesses looking to connect with their customers in real-time and build relationships with them. Whether you’re streaming an event or giving your followers an inside look at life behind the scenes, live videos can help engage even the most passive viewers.

10. User-Generated Content

User-generated content allows businesses to leverage the power of word-of-mouth marketing without having to do any of the legwork themselves. You can reach a larger audience with minimal effort by encouraging customers to post their own videos about your products and services.

Experiment with different types and formats of videos to find out which works best for your business and its customers—you may just be surprised at what resonates! If you don’t have a dedicated team to handle videos, hire corporate video services.