Digital signage has changed the way businesses communicate with their customers. They have become one of the most preferred forms of advertising in today's competitive business environment. Their ability to create larger-than-life experiences, display vibrant visual imagery, and the freedom to control and curate customizable content makes them an ideal tool for brand promotion. They are available in different sizes, capabilities, and efficiency to fulfill your display needs. This article will tell you about different types of digital signage for businesses that can give you an edge over your competitors.
Digital posters
Digital posters are the most commonly used signage. They are placed against the wall. The display screen is mounted on an enclosure where the media player is fitted. These are available in landscape and portrait modes and are the easiest to install. They are space-efficient and smaller versions of digital posters can be used as digital menu boards.
Freestanding displays
Freestanding displays may disrupt people's movement if placed in a crowded space, but they efficiently grab the attention of passers-by. These displays are mounted on the floor where the screen is upright, working as the display's centerpiece. Adding touchscreen functionality can be made interactive, making them perfect for installation on kiosks and areas where people spend a lot of time.
Ceiling mounted displays
These are mounted on the ceiling and are less obstructive than freestanding displays. These are most commonly used to display information in airports, train stations, hospitals, etc., as their position makes them visible from all directions.
Outdoor digital signages
Outdoor LED digital signage is one of the most common and widely used digital signage boards because it offers a wide range of content display choices. They can be used in varied sizes and locations, and the content can be customized depending on these two factors. Their life-size structures can impact the viewer as larger-than-life images can be readily displayed on them. What needs to be ensured is that the right kind of screens, resolution, and content is chosen for an impactful display. The only challenge to installing outdoor signages is that they must be enclosed in robust cases that are waterproof and adequately ventilated to keep the display screens from overheating. They must also be protected from extreme weather conditions and other damages.
Indoor digital signages
Indoor digital signages include menu boards, interactive signages, self-service kiosks, video walls, and promotional and advertising signage. They are widely used in various places, including shopping malls, airports, supermarkets, restaurants, hospitals, etc. These are perfect for displaying different information depending on where they are placed. So, for example, indoor digital signage in a mall can display information about current and upcoming discounts, offers, promotional content for brands, the internal layout of the mall, etc.
Digital menus
Digital menus are becoming increasingly popular, replacing traditional ones as they can be updated quickly with new additions to the menu, offers, prices, etc. Depending on seasons and offers, new content can also be scheduled so customers can get the best options. Digital menus are being preferred globally as these are easy to navigate and choose what the customers want to order. Digital menus can be more vibrant and attractive by adding pictures and videos of the restaurant's signature dishes or hottest-selling items. Such additional features create a delightful customer experience and lead to faster and more efficient ordering.
Different industries use several kinds of digital signage to capture their audience's attention and reach a broader customer base. But the abovementioned are the most common and widely used across industries. The differences in signage come with advantages and uses, but they are all efficient in relaying information effectively. These digital signages and creative video walls can add more life to your content. All you need is to choose the right one and see the difference.
