Building a successful business requires creative and critical thinking accompanied by good analytical skills. Becoming a productive entrepreneur requires good organizational skills to implement effective tactics. One doesn’t start a business and become rich overnight.

As a new business, you may face various challenges that may hinder your growth and success. It is imperative to analyze your market and understand the competition before making any moves. You can identify the right venture to invest in and determine the proper steps to take.

A successful business requires time, determination, and focus on critical areas that greatly influence your chances. Your customer base plays an integral role in the outcome, and it is vital to look for better ways to attract and retain new customers. Look for ways to improve your service delivery and gain customer loyalty.

Treating your customers right is among the many steps of building a fruitful venture. That said, here are some ways new businesses can attract and retain new customers.


You don’t need a Jeff Wilke net worth level to meet with other entrepreneurs and moguls in your industry. Networking is all about creating new connections with professionals and customers who can significantly boost your business. Thus, it would help if you increased participation in events and other similar organizations.

Such events allow you to pitch your business and meet up with new customers. It’s a chance to showcase how your business can help others and make a difference in their lives. Consider your approach and tune your attitude to show customers what they intend to gain from your startup.

This way, you can create personal connections that lead to long-term professional relationships. It’s an excellent way to create an impressive rapport with your clientele and allow them to see the personal side of your business.

Referral Programs

A referral program is a system that incentivizes previous customers to recommend your products to their family and friends. Of course, you shouldn’t forget about the good old word-of-mouth strategy to increase your clientele. However, don’t rely only on friends and family members to refer your business as it may take a while. Thus, you can implement a referral program that requests your current satisfied customers to refer your business.

You can follow up with customers after receiving your services or products and ask them how likely they are to recommend your business to others. This way, you can work on improving your sales process and customer service to attract new clients. Adding bonuses and discounts for every customer referred may also help with the program.

Deals and Discounts

Offering lucrative deals and discounts can help lure customers to your stores. You can offer new customers deals to entice them to try out your products at minimum risk. Once new customers redeem the offers, you can focus on the marketing campaign to encourage them to stick to your business.

Redeemable points and a reward program can help attract new customers looking for similar products offered by your business. Include the deals in your targeted marketing message to show why customers should choose you over the competition.

Maintain Communication

Keep in contact with your customers after one or several purchases. Don’t allow customers to forget about your business, and neither should you keep them out of mind. Reach out to them through email or phone and remind them about what you’re offering.

Hence, you can re-establish a connection with inert customers and win their hearts back. You can remind them that your business is always there to cater to their needs. In order to maintain good communication with your customers, you need expert customer representatives. Either you invest in your in-house team by training them, or opt for contact center outsourcing to the Philippines. Outsourcing your customer service can bring a lot of benefits for your business such as saving costs from training and investing in equipment. This could also help in retaining and building customer relationships.

Create Partnerships With Other Businesses

Take time to study the market and your competition. Find a business that complements your venture and discuss how you can mutually benefit from each other’s customer traffic. Therefore, you can learn more about businesses that share a joint customer base and are not in direct competition. This way, you can create a B2B referral system and benefit from their clientele.

Improve Online Presence

We live in a digital age where modern consumers are more likely to conduct product searches online. Thus, ensure a solid web presence by having a user-friendly website and active social media profiles. With a business webpage, customers can learn more about your business and find your contact information.
  1. Get a modern, attractive site
  2. Perform SEO with the latest updates in mind
  3. Target more keywords with a business blog
  4. Limit the number of platforms to only what you can handle.
  5. Perform social media SEO
  • - Facebook 
  • - Instagram 
  • - LinkedIn
  • - Twitter
  • - YouTube
  • - Pinterest
  • - Snapchat
  • - TikTok

You can include SEO services to attract traffic and convert leads to closed sales. A viable web presence allows you to collect reviews and feedback to determine what previous customers have to say about your services and business.

Know what works for you and come up with a positive approach. Fix your attitude, work out new ways to drive customers to your business doors, and ensure retained customers remain happy.