We've all seen it before. You're standing in the store, deciding which cereal to buy when suddenly you notice that there are three brands of grain on the shelf that look nearly identical. To make your decision easier, you read the labels and see that they're pretty much indistinguishable from each other. So how do you choose?

Make sure your product is different from the rest.

The only way to make your product stand out is to ensure that it has features and benefits that other products on the market don't. One way to catch attention is foil stamped labels. Foil stamped labels have a metallic foil background with an embossed design or lettering that stands out. They also come in various colours to match your packaging and offer a luxurious look that's perfect for any product, from food to fashion. Foil stamps can give you the special touch you need to tell your customers that your product is different from all the rest.

Please include a list of features that make it stand out.

What makes your product different? What features does it have? Listing these points on your packaging can make buyers focus on all of the great things about your product. Then, when they get home, they'll no doubt notice that their pantry contains two brands of cereal that are nearly identical and wonder why they chose one over the other. If they chose your product, the answer is obvious: your product stood out from all others.

Show customers how your product will be a solution to their problems

Think about why your customers want to purchase and use your product and what they hope to accomplish by purchasing it. These answers will inform the copy that goes into your packaging. Let them know how much time, money, or energy they'll save by buying this product. For example, if you're selling juice in a carton with a foil-stamped label, you might say, "40% more juice than other brands." This tells the customer that this is not your average carton of juice.

Make sure your product is easy to use

One of the largest mistakes you can make when it comes to product design is designing a product that's too complicated for your customers. You want them to understand how to use it and why they should buy it, whether they read the label or not. This means putting information about usage and benefits front and centre, so there is no question about the value of your product.

Have a robust online presence

Even if your product is differentiating itself in the world of physical stores, you need to make sure that customers can easily find out about your product online. When people make a necessary purchase, such as a home computer or even a large appliance such as a refrigerator, they'll likely do their research online. This means they'll be looking for reviews and comments on your product, which can come from bloggers or other customers who purchased your product. Make sure you have a clear link on your packaging to make this easy.

Have an effective marketing plan

Finally, you'll need to have a solid marketing plan for your product to stand out. Make sure you know how and where your target audience will see your product and advertise accordingly. You can use media such as television or radio ads, billboards, print advertising, online ad campaigns, social media, contests and giveaways--the possibilities to promote your product are endless. Don't forget that your packaging is an extension and expression of the marketing plan, and everything you do should reflect this to make sure it stands out.

Make sure customers know how to use it.

What are all of the benefits? How can they use it in their lives? What will make their life more manageable after using your product? These questions should be answered on your packaging, so customers know what to expect when they get home. For example, if you're selling tea, potential buyers should know that the tea is organic and has a rich taste or that it can help them relax after a long day.

Promote your product online

Even if you're selling your product in physical stores, you need to ensure customers can find out about it online. This means putting links on your packaging to ensure this is easy, so they can easily find the online platform that works best for them. For example, if you're selling shoes in stores, customers looking for your brand on their phones should be taken to your website or Facebook page rather than a retailer's site.

The key to making your product stand out is showing customers how it's different from the rest. You want them to understand that this isn't just another "me too" item on the market and will solve their problems while providing a better experience than any other competitor they can find. You don't want a customer who has been eyeing up your product in-store, only to have them walk away because of confusion or difficulty using it. Make sure they know exactly what's inside, so there are no surprises when they get home!