In 2021, a well-executed promotional codes strategy will surely fetch customers to your brand. According to a survey, a massive ninety-six per cent of online shoppers wait for the deals and promotional codes to start their shopping.

It’s not just about using promotional code, but strategizing the offerings of promotional codes so that your brand makes enough profit as well as give enough opportunities to the customers to enjoy discounts.

Now let’s look at the pros and cons of offering promotional codes to your customers.

First of all, the cons!

Be ready to pay the cost

One of the most obvious cons of offering promotional codes is that you’re the one who has to pay the cost. It’s simple! Every discount that you offer, will directly affect the money that you earn.

So, the idea is to evaluate well in advance how much the discount would bring changes in your profit margin. Accordingly, encourage new customers to make their first purchase of your brand’s product or call existing customers to come back as they might have gone to other stores looking for an offer.

They want something new daily, but you must act smartly

You believe it or not, but customers do wait for their favourite brands to come up with new and exciting offers regularly. You may feel compelled to launch new deals and offers, but this can lead to dangerous effects on your revenue.

Therefore, it is imperative to calculate in what quantity do you need to offer promotional codes to the public.

Profits will be disturbed anyway

Here is the thing, the promotional codes will always lead to decreased profit, but the fact is that the cost of purchasing would not change. So, make strategies to get positive results in the long run. Your discount offers should not disturb your profit.

What are the pros?

Adding more to the clan and cleaning the space

One of the biggest pros of promotional codes is attracting new customers to your brands. This also brings an opportunity for the business to sell out the old inventory and make space for the new product line.

Then you can actually entice customers to purchase the new products which give you a more profit margin.

Building a base and playing cool with social media

The best uses a business can do of promotional codes is by utilizing them to build a stronger consumer base. If you use them smartly, your social media engagement will also increase drastically over time.

Use a sign-up strategy to market your brand. Ask customers to fill up a form with basic details including name, email address and others to get the promotional code.

This is how people will know about your brand, its new deals and discounts, and at the same time, it will build your own email list to frequently and seamlessly convey your message to all the customers.

What more can it do for you?

Here’s what an effective promotional code strategy can do for your business in the long run. Keep the following points in mind the next time you plan for something new.

  • If a coupon code deal fetches traffic to your business, these new customers are more likely to buy the products which have no discounts too.
  • Building new connections through social media as many individuals would directly message you about the deals and then you can compel them to make a purchase in your style.
  • A good promotional code strategy can motivate your existing customers to come back and shop again as they trust you based on their previous shopping from your store.


Promotional codes will take your business to new heights in near future. Just make sure that your promo code strategy focuses on increasing repetitive purchases and ultimately increasing revenue regardless of how the discounts are offered to the public.