Retail Businesses

A strong business model can be the basis for purchasing wholesale goods and selling them at retail prices. The principle is clear - a product is bought at a low price and resold at a higher price. However, more than just buying low and selling big, there is far more to being a profitable retailer - mostly deciding what to sell, where to purchase it, and how to resell it at a profit.

It depends greatly on selling the right product, at the right price, at the right time. Finding the best sources for those goods is, therefore, paramount to the success of your company.

Deciding What To Sell

One of the most rewarding aspects of a retail business is finding the best items to sell. More significantly, market performance can be measured by the right product. Some retailers concentrate on items such as sports or social causes related to personal interests. Others clearly follow the trend- what’s popular today becomes tomorrow's commodity for sale. Others still recognize a consumer need, such as microwave-safe containers, and create a niche-based portfolio.

What Is Wholesale?

Wholesale purchasing happens when companies purchase discounted products in bulk to resell to customers or other businesses at higher rates. Usually, businesses contract with a wholesale dealer, which makes buying more effective because they are not dealing with many individual suppliers.

Purchasing wholesale is one step in the broader supply chain of goods, which begins with raw materials and ends with the purchase of a customer.

It is important to determine that the products can be purchased at a low cost before making any significant investment and that there is adequate demand so that the items can be sold at a profitable price.

Benefits Of Buying Wholesale

Wholesale buying enables you to reduce per-unit costs, but once you develop a reliable network of suppliers, you will enjoy additional benefits. These will affect the bottom line, your most important key performance indicator (KPI).

1. Lower Costs

With wholesale purchases, as you lower your unit costs, related expenses go down. Larger orders can significantly lower your shipping prices. You'll also make purchases less often, which further decreases overhead shipping.

Buying from wholesalers reduces your administrative costs because, instead of 10 or 20 or more individual producers, you deal with a handful of suppliers.

2. Better Product Selection

Wholesale buying gives you a broader choice of products to choose from. Working with one or two book distributors allows you to stock books from the big five U.S. publishing companies and hundreds of independent presses when you own your bookstore.

You need to provide a customer experience that online buying does not offer to compete with Amazon, but you can store the same national bestsellers and classics that many readers want.

3. Scalability

Wholesale purchasing allows you to scale up your business as it grows. If you sell retail apparel and set up another location, it only takes a bigger order from your wholesale clothing supplier to add inventory.

The case is similar for electronics wholesalers.

Or, your established relationships with suppliers will allow you to keep inventory in stock if sales of a specific product or product line spike. If you have an overstock item, you can check Closeout Express which is a bulk electronics inventory buyer that purchases overstock, excess electronic merchandise from retailers for top-dollar value.

Finding A Wholesaler

It would be easier to find wholesale goods to sell once your store is open and doing business, so vendors will query you instead of you having to look for them. As they can recommend items they would like to see in your shop, customers can also play a significant role in locating suppliers.

It is important to establish a relationship with clients and seek their input to ensure that you satisfy their needs.

Trade Shows

One of the best places for locating a wholesaler is a trade show. Many manufacturers supplying the same markets with a variety of product offerings can be found by retailers. To find the nearest event, perform an online search for trade shows in your industry.

Manufacturer Suppliers

Some manufacturers sell their goods directly to a retailer at wholesale rates. If they do, they can sell large quantities of their goods or at a high minimum order. Contact the manufacturer if you have a specific product you want to market and ask if it is distributed directly to dealers. If not, ask the dealers about their distributors so you know where to purchase the products.

Buying From Importers

Importing goods has been made much simpler by globalization. Retailers can buy goods directly from importers or purchase them from a foreign business. Do your homework prior to using this type of supplier. Both aspects of the documentation, delivery time, product lifecycle, and all of the costs involved are important to consider.

Distributors as Suppliers

Generally, a dealer sells a wide variety of particular product classification. They still have to make a profit, so their costs could be marginally higher than if the product was bought from the manufacturer directly. With little to no minimum order, retailers can purchase lower amounts. Some provide free freight on orders over a certain amount.

Wholesalers and Liquidators

You can find wholesalers who not only sell one form of merchandise but several different items when looking for products at wholesale prices. Some wholesalers will serve as liquidators, selling close-outs, truckloads, merchandise pallets, and even damaged goods. Make sure you thoroughly understand the condition, price, and terms of sale before purchasing wholesale products from this form of supplier.

Online Wholesalers

By far, online b2b marketplaces are the most common way for wholesalers and new retailers to procure goods for resale. Large global supplier sources, such as, offer large amounts or 'bulk' orders from manufacturers around the world. In addition, thousands of producers are listed with directories providing a variety of wholesale distributor options to retailers.

How to Choose the Right Vendor

Once you've found several product sources, evaluate a variety of factors for each vendor. You'll need to buy from someone offering quality products, reliable delivery, and superior customer service to offer the best merchandise to your customers. Through references, marketing materials, or simply by asking the sales representative how they conduct business can be a good idea of collecting concrete information.


Buying wholesale and selling retail can be an enjoyable yet difficult way to earn money. The success or failure of your retail business is dependent on successful planning, strategic procurement, and smart marketing.

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