The competition in social media is getting tougher each year. While new apps and services are in the spotlight, the old ones fall behind. Some businesses can`t keep up with trends and have to be under constant stress. Why are trends so erratic? Well, most of the trends are set by teens and young adults, who are notorious for being moody. Now, as a trend, they have chosen TikTok, a new video-sharing service, which made a boom in the social media industry.

Brands who are frustrated with their performances on Facebook and Instagram can look to explore and engage with audiences on TikTok. This is because, the user base of the new platform is rising at an astronomical rate. In terms of organic reach and engagement, the platform can be compared to how Instagram was five or six years back. This is why brands need to maximise their presence on the platform by using Tiktok Marketing from TiktokStorm to increase the number of followers they have and engagement numbers.

So, if your line of work targets young people you might want to consider investing your money in 

TikTok. Here are the reasons why:

TikTok is still an unexplored land, filled with possibilities. You can incorporate your ideas in completely new ways, thereby promoting your product to a new level. The sooner you get on this platform, the faster you`ll become a master of TikTok.

Unlike other social media platforms, TikTok`s content is still raw and random. That's why it is the best place to test and integrate innovative marketing ideas, which will surely attract a big amount of customers, who are tired of traditional marketing.

What is more, you can share your TikTok content to other social media you own. This will cover not only your new TikTok followers but also your devoted ones.

You can always link your other social media profiles, such as Instagram or YouTube, which will help your profiles stay relevant.

FreeTikTok will help your videos get the right amount of likes on each post. Placing an order for free tiktok likes is simple.


How to get started on TikTok

Learn your way around

Fact number one you need to know about TikTok is that this video-sharing service is focused on entertainment, not lifestyle. There are endless possibilities for your creativity. So, don't be afraid to get on the app and explore it to the fullest.

Create some fun videos

Creating a video on TikTok is very simple. Your videos can be up to 60 seconds, which can be modified with different audio, filters, effects, stickers, and text. Check out Tik Tok Video Length & Formatting Guide for full insights on TikTok’s native video creator. You can also use third-party apps for more options for filters, text, and effects.

Download TikTok, create an account, and try out all the features to find the one that best suits your style!

Explore trending hashtags

Hashtags didn't lose their value on TikTok. They help your videos stay trendy and get easily noticed by other users.

Pick out as many hashtags as you can, that are suitable for your content and use them. You can also search for videos by those hashtags, to see who to follow and what kind of content people create.

Using TikTok to grow your business

When you feel comfortable with the app, you can start creating videos and gaining popularity.

Like already said, being creative and spontaneous is more respected and loved by users, than traditional and polished content. So get creative, experiment, and be yourself.

It is sufficient to grow fans and purchase more TikTok likes for your videos, so your TikTok account's increase looks normal.

Make fun content

With TikTok being new, it's not usually perceived as a serious marketing tool. This allows serious businesses to chill a bit and lets them be more “themselves” and closer to their customers.

Here are some popular and successful content ideas:

  • Film some behind the scenes videos: This will make your followers feel involved with you. Surely, you will become closer to your audience.
  • Stay trendy: Watch the most recent TikTok videos to see what songs and dances are blowing up at the moment. You don't want to be cringy!
  • Let your pets play the main role: Everyone loves a good cat or dog video so consider making your pet your business mascot!

Partner with influencers

Collaborating with celebrities, especially TikTok influencers, is one of the most effective strategies. Networking and working together with social media stars will make your content more natural and less ad-like.


#challenge

Challenges have certainly been popular with people of all ages for some time now, especially when they are made for a good cause, like #icebucketchallenge. But they can also be just extremely fun to attract new followers, like #GuacDance by Chipotle. 250000 videos were posted with this hashtag and more than 800,000 sides of guacamole were served that day.

Paid promotion on TikTok

TikTok has recently introduced paid advertising. This is a great opportunity if you are not sure you want to share your creative and innovative ideas with the world yet!


There are 4 ad types:

  • Infeed Native Content: This ad is just like those you have on Facebook or Instagram. Your ad will appear in users` feeds, allowing them to go to your website or download an app
  • Brand Takeovers: If you pay for this type of ad, users will see it on a full-screen when they first open the TikTok app. But it has a type of restriction - only one brand in each category can use this type of ad each day.
  • Hashtag Challenges: This will promote your fun hashtag challenges.
  • Branded Lenses: With the help of a branded lens, you can create your unique filters, like those Snapchat lenses. In this way, users can interact with your business using AR (augmented reality).


Here are all things you need to do summed up:
  • Download TikTok and create an account
  • Create a video
  • Follow some hashtags and influencers
  • Create a hashtag challenge.
  • Consider paid advertising.