YouTube has grown exponentially over the years. It has become one of the biggest social media platforms. There are a mammoth 2 billion unique users on YouTube every month, and the number is only seeing an upward trend. YouTube is also the second most preferred platform for viewing videos, thanks to the growing consumption of video content amongst users.
Taking advantage of this vast demand for video content; businesses, independent artists, and brands upload 300 hours of video content every minute on YouTube.
Looking at these statistics, everyone wants to be a part of the YouTube community and take advantage of this video-sharing platform. Marketers love YouTube for its tenacity to generate a sizable subscriber base without having to put in too much effort. Many businesses include YouTube in their overall marketing strategies to keep their audience engaged. Various online video editor tools make it convenient for brand managers to edit and present professional-looking videos in no time.
Seven Reasons To Use YouTube To Promote Business
Having just read about YouTube’s statistics should be a good enough reason for you to venture onto this platform. If you are still unsure about including YouTube in your marketing efforts, read on further to get fully convinced.Reach Out To A Greater Audience
While determining your digital campaigns’ success, one of the parameters for evaluation is “reach”. Reach determines how many people have access to your content. We have seen that YouTube is everyone’s favorite video streaming platform, especially among the 18 to 44 age group. If your business happens to target this age group, then YouTube could give a massive boost to your marketing initiatives.Engage With Your Audience
Everyone wants to be heard, especially your customers. YouTube makes it possible for its users to leave comments under videos. Having a customer leave his feedback on your YouTube channel gives you direct access to address the question. Interacting with your audience one-on-one is an important goal that businesses can achieve by being active on YouTube.The new trend being explored is the “YouTube Live’ Live’ feature. Through live streaming, people can ask questions and understand the brand more intimately. Moreover, YouTube videos are shareable just about anywhere. People love to share their preferred videos on other social media platforms. This increases the viewership of the message.
Contributes To SEO
YouTube is the second largest search engine after Google. Hence, YouTube as a platform to generate traffic cannot be undermined. YouTube algorithms identify keywords to showcase the most relevant video content to its users. The marketing team needs to research keywords and phrases that can be included in their video title and descriptions to make searchability easy. This improves the ranking of your videos on YouTube effectively. Hence, its SEO friendliness makes YouTube a hit amongst businesses.
Builds Brand Reputation
Every video that you upload on your YouTube channel presents a chance for the brand to connect deeper with their followers. Watching good-quality, informative videos establish thought-leadership and brings you in the spotlight. This gives the brands an edge over their competitors and makes their content stand out. Therefore, businesses who wish to improve their brand reputation must frequently upload inspiring videos.Increase in ROI
Marketers are often asked to justify the cost of producing video content with the actual Return On Investment(ROI). YouTube leads after Facebook in terms of conversion rate. For brands to get their share of ROI from YouTube, they need to focus on delivering praiseworthy content at regular intervals. Audiences prefer watching authentic videos. So, keep it real and simple for it to work best.The team should internally brainstorm and arrive at topics that will have the most impact. A conscious effort needs to be made to not go overboard with video production and professional editing. The good thing is that some of the best video editing software is free.
