YouTube has grown exponentially over the years. It has become one of the biggest social media platforms. There are a mammoth 2 billion unique users on YouTube monthly, and the number is only seeing an upward trend. Thanks to the growing consumption of video content amongst users, YouTube is also the second most preferred platform for viewing videos.
Taking advantage of this vast demand for video content, businesses, independent artists, and brands upload 300 hours of video content every minute on YouTube. An effective way to achieve this is by incorporating a professionally crafted introduction using an Intro Maker. This tool allows you to create visually compelling and brand-aligned intros that instantly capture the attention of your target audience.
Looking at these statistics, everyone wants to join the YouTube community and take advantage of this video-sharing platform. Marketers love YouTube for its tenacity to generate a sizable subscriber base with little effort. Many businesses include YouTube in their overall marketing strategies to keep their audience engaged. Various online video editor tools make it convenient for brand managers to quickly edit and present professional-looking videos.
Seven Reasons To Use YouTube To Promote Business
Just reading about YouTube’s statistics should be a good enough reason for you to venture onto this platform. If you are still unsure about including YouTube in your marketing efforts, read on further to get fully convinced.
Reach Out To A Greater Audience
While determining your digital campaigns’ success, one of the parameters for evaluation is “reach.” Reach determines how many people have access to your content. We have seen that YouTube is everyone’s favorite video streaming platform, especially among the 18 to 44 age group. If your business happens to target this age group, then YouTube could give a massive boost to your marketing initiatives.
Engage With Your Audience
Everyone wants to be heard, especially your customers. YouTube makes it possible for its users to leave comments under videos. Having a customer leave his feedback on your YouTube channel gives you direct access to address the question. Interacting with your audience one-on-one is an essential goal businesses can achieve by being active on YouTube.
The new trend being explored is the “YouTube Live’ Live’ feature. Through live streaming, people can ask questions and understand the brand more intimately. Moreover, YouTube videos are shareable just about anywhere. People love to share their preferred videos on other social media platforms. This increases the viewership of the message.
Contributes To SEO
YouTube is the second largest search engine after Google. Hence, YouTube must be supported as a platform to generate traffic. It can be supported. Identify keywords to showcase the most relevant video content to its users. The marketing team needs to research keywords and phrases that can be included in their video title and descriptions to make searchability easy. This effectively improves the ranking of your videos on YouTube. Hence, its SEO friendliness makes YouTube a hit amongst businesses.
Builds Brand Reputation
Every video you upload on your YouTube channel presents a chance for the brand to connect deeper with its followers. Watching good-quality, informative videos establishes thought leadership and brings you into the spotlight. This gives the brands an edge and makes their content stand out. Therefore, businesses who wish to improve their brand reputation must frequently upload inspiring videos.
Increase in ROI
Marketers are often asked to justify the cost of producing video content with the actual Return On Investment(ROI). YouTube leads after Facebook regarding conversion rate. For brands to get their share of ROI from YouTube, they must focus on delivering praiseworthy content regularly. Audiences prefer watching authentic videos. So, keep it accurate and straightforward for it to work best.
The team should internally brainstorm and arrive at topics that will have the most impact. A conscious effort must be made to avoid moderation with video production and professional editing. The good thing is that some of the best video editing software is free.
Storytelling Platform
YouTube is all about genuine storytelling. Businesses often reference their product and focus on telling stories that connect with the audience. People are passionate about stories and drift towards content that attunes emotionally to their feelings. You can impress your viewer in less than 10 minutes and create a lasting impression. Collaborate with a celebrity or influencer for compelling storytelling. Make your brand stories shine on YouTube.
Informative Insights
YouTube offers free analytics for businesses to track the progress of every video they upload. YouTube insights reveal stats about viewership, subscriber count, and relevant demographic data. YouTube also shows how audiences arrive at your video or what link they use to reach your YouTube uploads. This invaluable information is excellent for analyzing what types of video work are for your brand and which ones can be done away with. You can know if your video marketing campaigns are performing well and where to invest more.
Conclusion
Being present on YouTube is no longer an option anymore. To be in the game, you must be present on YouTube and make every upload count. It is easy to make YouTube videos with an intro maker. Your video-making efforts won’t go unnoticed. The lasting rapport you build with your audience will be the cherry on top.
