Brands are not just massive corporations selling their products. Any person who wants the viewer to connect with the content and buy their products or services have to develop a brand around the product.

That is why here we have decided to outline the simple process of developing a brand in seven simple points. 

Before we start on the process of storytelling archetype and how you can use it in your content, let us begin with the necessary branding concept. 

A good brand like Bird of Paradise women linen clothing’ is not about designer labels and fancy ads. Instead, a durable and long-lasting brand mainly focuses on allowing the viewer to see their story and relate to it. To achieve that aim, you have to define the following aspects of your product. 

Features of a Brand:

Every brand is outlined by discussing the features of the product range that is to be sold. So here are the features of the product that you will define before you sell your brand. 

Focus of Your Business:

You need to decide the focus of your business, are you a service provider or a product provider? The basic outline of your business is vital for you to develop your brand. Amazon's brand will always focus on delivering products on time. Because their business model mainly works around product delivery. 

Aim of Your Business:

Now the second question arises, what do you hope to achieve with your business. People do not want to hear about how you want to be productive by earning the dough. They want to know how your business will help society and help improve people's experiences. 

Create Value:

Now you will decide how your product is valuable to the consumers. You have to understand that consumers can smell a lack of belief from a mile away. If you want them to believe in the value your product will provide, you have to believe in the cause as well. Build a microcosm where your product will come in handy and will save the day.

Design Your Tagline!

Now that you have evaluated all the dimensions of your product, you are ready to create your tagline. Remember that your slogan has to connect with your buyer persona, so make sure that its tone synced for your perfect buyers!

Product Utility:

Now, you will not merely come out and talk about the product, you need to create the product's utility in the community. Most of the time, there is a pre-launch campaign where the demand for the product is introduced. Like 'do you have the investment knowledge that you need?'

Then the product is introduced as a solution to the problem that has not been solved before. Careem launched its service, using these archetypes all over the world. So did the debit and credit card brands like Visa and MasterCard, almost 20 years ago. 

Buyer’s Persona:

The buyer’s persona is not a simple concept. It is the main idea that marketers use to understand the buyer and develop content that the buyer will relate with. MBA programs have extensive classes designed to teach students how to outline the buyer’s persona for the product they are selling. 

Basically, to oversimplify an extremely advanced concept, you will outline the demographic that is using your product. Their age group, personality, social activities, mindset, gender, and other factors that define their use of the product have to be outlined.

Now, again to simplify a complex concept, you will look at their personality types, their cultural values, and affiliations, and decide how best to connect with them. Most people believe that to be an intuitive process but it is not. It is a highly well-researched process that is usually conducted by experts. 

Testing your Persona:

Never ever launch a marketing campaign without first testing it on a smaller sample. Most individuals simply gather a group of random viewers and show them the content to see how they will react to it. The result will help you ensure that the audience will connect with the content in the right manner. 

Now that you have developed a brand identity, we will explain to you to the implementation concepts that are the bread and butter of marketers from all over the world.

So here is the long haul of the seven steps of brand development and how they are used in the modern world. You can develop an effective branding model-based marketing strategy, but you will have to focus on developing a proper brand identity. 

Your brand identity will define the way you will choose your marketing model. We have given you examples of the niches are covered in every model, but there is no hard and fast rule for selecting the right branding model. 


Here we would like to advise you to go through the steps of defining the features of your brand carefully. Also, take the time to develop a buyer's persona. Here are a few useful tips about how you can develop an active buyer's persona.

The models improve your marketing strategy work if you follow these steps! Remember, before you develop your tagline, go through each step, and decide the right shoe that fits your brand. Develop a storyline using every step of the pattern if you are new at this. Now you have the option of evaluating the graphical, video, and content needs of every brand idea.

Cross-check all of these stories with your budget and the tone that you prefer for your brand. A right cross-section will lead you to the brand model that is suitable for your brand. 

All of the seven steps can be used for virtually all products and services; it is about the tone, budget, and execution needs of every model that are the defining factors. 

We wish you the best of luck with your affiliate marketing campaigns. 

Author Bio

Emma Thomas is a content writer and a copywriter. A writer by day and a reader by night, she can be often found picking cherries in summer Afternoons