You have finished writing your blog post and are ready to show it to the world. And you imagine already how many words of gratitude you will receive in return. Dozens and hundreds of comments will come down on you immediately. Of course, it should be so, because you put a lot of effort into it, and you definitely picked a hot topic your audience will love. In an ideal world, that’s what you should get. In reality, you have to go a long way for your blog post to find its reader.

In this article, we are going to talk about the best seven ways to promote your blog post and get more eyeballs and attention on your blog.

1 — Create and manage social media profiles

Most of us have social media profiles already. Even if a few dozen friends are following you, you can start promoting your blog. The chances are that some of your followers will share your post on their wall, and thus more people will see it.

Tip: Apart from the most common social media platforms, consider using blog promotion sites like Medium, Flipboard, Triberr; look for relevant Facebook groups.

2 — Use email signature marketing

If I tell you that there is another excellent way to promote your blog content in every email you send, you might think you don’t want to spam. Or you might decide that this method is only suitable for companies and big bloggers who send out their newsletters regularly. You might think so unless you are familiar with email signature marketing.

It works simply and requires so little effort. All you need to do is to create an email signature and install it to your email software like Thunderbird, Outlook, Gmail, etc. Along with your name and title (e.g., lifestyle blogger, foodie, public speaker), be sure to add a link to your blog in your email signature. Call people to action with a short text such as “Read my blog,” “See new Xmas recipes on my blog,” and so on.

On top of that, you can attract more followers to your social media accounts by including social icons in your email signature. Try it and let all your email recipients know that you have an amazing blog full of valuable content.

Design your signature in this free email signature generator.

3 — Exchange links with relevant resources

Look for bloggers and resources with similar content to swap links with. When you both agree to exchange the links, find a blog post that logically connects to one that you are writing and embed a link to it into your blog. They should do the same in return. This way, you can reach a broader audience easier.

4 — Create educational videos that promote your articles

Use video to create brand awareness, educate people, and grow the audience for your blog content. When compared to blog posts, educational videos create more trust from viewers. With videos, you can show that you are an expert in a particular area, and viewers respond to that.

You can also support your blog posts with videos and tease upcoming topics on your blog (for example, with Instagram stories).

By the way, journalists at The New York Times leverage Snapchat videos to tell stories about their articles.

5 — Ask readers to share your posts

This seems like a no-brainer, but a lot of bloggers forget or feel ashamed of asking people to share their posts. Not sure how to do it correctly? Try something like this, “Caught yourself reading this blog post till the end? Why not share with a friend/colleague?”

6 — Make sure your content is perfect

When you create new content for your blog, make sure it is helpful, meaningful, enlightening, and conversational.
  • Helpful — Does your new article teach readers something new? Does it solve any specific problem? Does it introduce the ways that can help your audience achieve a goal?
  • Meaningful — Does it give people something to consider? Does it offer a fresh perspective on an old or new subject?
  • Enlightening — Does your post give your audience that “Ah-Ha” moment we all love?
  • Conversational — Try to look at your blog posts as an opportunity to start a conversation with your readers. Triggering feedback to what you have written, either by likes, shares, or comments, is your goal. Ask questions throughout your article, as well as in conclusion.

Tip: Keep in mind that the quality of your content often determines how shareable your blog posts are. Before you make the post live, you need to proofread and edit everything to ensure your content is of high quality.

7 — Invest in personal branding

In an online world, where we have seven seconds to make the first impression before people click on, it’s vital to stand out. For bloggers, it’s even more important than for companies. If you don’t have a product or service you are selling, then YOU are a brand, and your audience wants to see who they are engaging with.

To make the right first impression, you need to decide on your logo, images, color palette, typefaces, brand voice, and other web elements. Then implement those consistently across all social channels.

Final words

As a new blogger, promoting your blog and driving more traffic to it isn't always easy. It can feel like you are talking into the abyss sometimes. We have all been there.

However, there are over four billion people using the Internet worldwide. And you definitely deserve someone’s attention if you put your soul into it. Getting more blog readers is all about promoting your quality content to the right audience at the right place and at the right time. So, how can you do that? For starters, use the seven tips from this article and don’t let minor failures stop you from doing what you love. Good luck!