Website

It’s not a surprise if entrepreneurs with startups or small businesses are jittery about building a website. It takes additional capital funds and effort. Repurposing resources will also continue as you need to sustain that website, run PPC campaigns, and the like. Some small business owners do not have that a lot of extra resources to give, or simply do not see the full potential of a good website for business success. With more than half of the world on the internet, 4.54 billion people to be exact, any second thoughts whether you need a website or not should be laid to rest. There are also 3.5 billion Google searches made daily, according to Live Internet Stats.



3.8 billion users are also on social media sites, that is why website owners are even on a race to either produce their own mobile apps to chase where the market is at, or to invest on social media ads. Owning a website then is more than just jumping into the proverbial bandwagon, but a wise and profitable decision for any small business.


Businesses with web presence bring in higher profit and greater coverage, more than brick-and-mortar stores. It also levels the playing field for SMEs (Small to Medium-Sized Enterprises), so they can compete with big corporations and industries.
SMEs
It’s not as costly to create a website these days too, unlike years ago. There are services like web apps and platforms that help you create professional-looking websites, without worrying about backend operations or coding. 


If you need more encouraging, here are 5 reasons why your small business needs a website:

Control

Any business owner would want to be able to control how their business is received by their target market. A website gives small business owners control in doing so. A website can be an excellent avenue for business owners to connect with their market, know the pulse of the people, and respond accordingly.

Actionable data is also easily collected through a website. Business owners can see the searching and browsing behaviour of their audience. They can check what content users positively respond to and which ones are not connecting with them successfully. Business owners can also look for what keywords and key phrases that are trending among their audience. This insight is so valuable. You can adjust the sort of content you produce so you can offer solutions to trending queries of your visitors and customers.

Credibility

As eCommerce increases, the number of online shoppers flooding the market globally also increases. By 2021, it is expected that around 26.8% of the world’s projected 8 billion population will be shopping and banking online. This is inevitable since 4.54 billion people are on the internet, they’d naturally go for businesses that have an online presence.

Hence, a website establishes credibility for a website. If you are a small business with no track record, all the more that you should have one. It makes consumers’ feel more confident that you are legitimate. You quickly get found when you have a website too since consumers are doing their business, including banking and purchasing, more and more online. This is the reason why the banking industry is going through digital transformations. You miss such great opportunity if your business is not even on the radar of a growing digital-savvy market. 
Image Source

Competition

Having a website levels the playing field for business owners, big and small. With the right SEO strategies and effective campaigns, for instance, a small business can compete with big wigs in the same market. The current buying market mostly made up of millennials, are always hungry for what’s new and innovative. Millennials are projected to spend $1.4 trillion as their influence grows in the market. Once you can sell them a story, it opens up double doors of opportunity for small businesses to get recognised and serve their portion of the market.

71% of the Millennial generation will even patronise a brand more if they know the company behind it is charitable. A positive corporate identity definitely increases sales.

Your brand can also get prestigious quickly with a viral content or compelling story. So as a small business owner, if you understand these dynamics in the market share, you’ll be able to run campaigns more intelligently. You can optimise social media ads and target the buying market significantly, and bring it all home with clickthrough conversions all the way to your website.

Brand Development

Brand identity comprises all of the outward elements of a brand. It includes the brand’s name, logo and design theme, colours and design elements, verbiage, and even how brand representatives deal with its customers. All these make the brand uniquely distinguishable from other brands in the target market.

On the other hand, brand image is the actual result of these efforts, whether successful or unsuccessful. How did the market receive your efforts on building your brand’s identity will reflect in your brand’s image? All the outward expressions a company chooses will portray its image to the consumer.

A website is a great avenue to express and build a company’s brand identity and image. You want your customers to hear your voice clearer, be more familiar with who your company really is, and get to know you deeper. When customers feel they know you, they trust you even more. The more trust, the higher the patronage.

You can be as creative as you can. You may leverage content in your blog for brand awareness. More than the aesthetics of branding, you can also include blogs or short articles from your top people in the team to endear your brand even more to people. You have so many ways to tell your brand’s story through your website, so tell a good one.

Marketing

SEO strategies are for your website to rank high on SERP. It’s not just for prestige. The higher you are on SERP, the greater the chances for you to get found by future subscribers, patrons and customers. A good marketing strategy includes a website. And small business has no excuse but to practice right marketing strategies. You owe it to yourself and your business team to use the most profitable and wisest methods to sustain and grow the business.

Lower visibility is not good, not just for brick-and-mortar stores but for business websites as well. If in a physical store, this means bad business, it’s the same for an online store. Digital marketing efforts are easy to gauge just because of traffic metrics and other analytics. You can access data right away to know where your market is, what’s working for others, and the like. You can find out what your market is targeting so you know how to target them.

Conclusion: A Website May Be that Missing Piece in Your Small Business

Despite the massive impact that websites can do for small businesses, 29% of small businesses still don’t have a website. It’s time for small business owners to enter the digital space and see what they are missing. If you have been struggling to get your business some traction, consider having a website. Start targeting your locality more efficiently, or your target market regardless of distance or any other physical barrier. A website gets you on the global playing field just like that, and if you believe your brand has so much to offer, then have a website, because the world needs to know.

Author’s Bio
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia - the leading software eCommerce company in Australia and Softvire New Zealand.