Image by Gerd Altmann from Pixabay 

The first thing that most people do when they hear about a business, whether through a TV advert, social media or printed magazine, is seeking out the website, either via Google search or directly. They might also visit Facebook to see if the company has a Facebook profile. The first action, however, is usually finding the company website. 

This applies to all services and products, including local suppliers like independent electricians or plumbers. Some companies still try to achieve success without having a website, rather emphasizing on building a presence on Facebook. Social media activity plays a significant role in generating leads; however, we still think these companies are at a disadvantage by losing business to other local websites and competitors. And here are the primary reasons why:

Accessibility and Information

Websites offer a convenient and safe place for potential customers to gain more information about your business, services and products from the comfort of their homes or mobile devices. Individuals rarely jumps into a conversation with a sales representative and decide to purchase straight away. Online information is a valuable resource that permits people to research and buy at their own pace. Far from lowering the number of closed transactions, this enhances the likelihood of conversions since the individuals who make contact via the website are prequalified leads. This means they are already aware of your products or services through online research conducted. Many individuals are leaning more towards making contact via email rather than calling a business with a question. A website offers potentials with the flexibility and putting them in control of the sales route.

Credibility and Professionalism

Business who enlist the assistance of search marketing experts Brisbane to build a functional, user-friendly and professional website have an inborn credibility that assists with building trust with prospective clients. 

Online Influence

The initial question a potential customer regularly asks during a face-to-face meeting is “what is your website address?”. Having an online presence, helps customers and staff to share the website with other interested parties. Website address are easily shared via social media and email too and opening your business up to a broader market. 


With a website you have better control over your company image and branding, producing a recognisable online presence or profile for the company. 

Marketing Analysis

A website is vital for implementing a contemporary, online marketing strategy. The website is the core focus and online nucleus of your marketing content as well as the basis for marketing analysis. When supplementing different web pages with tracking codes, you can assess where your leads are originating from and via which online channels, for example, blog, PPC ads, social media, direct visits, Google search results, etc. This information can be utilized for pinpointing areas that require advancement to maximize your ROI.


If you don’t have a website for your business, you’ll have trouble creating leads or converting new customers. An online presence is necessitated to boost online visibility and attract new prospects. You don’t have to break the bank when building a website. All it requires is to be informative about the products and services you have on offer, how you can help in solving customer issues, and how they can get involved. All content must be targeted at the choice of buyer you’re looking to gain.