Social media is buzzing like anything. Be it the startups, multinational firms or celebrities, every entity is trying to derive maximum benefits through their social media platforms and strategies. The main aim of every entity that is present on social media is to gather maximum eyeballs. Social media is all about getting the attention of the huge volume of users. 


Therefore, every business has to make sure that they have superb strategies in place to get the most out of their social media platforms. In this article, we will focus on some of the most effective techniques to strike a chord with your social audience in 2020.

The Potential of Social Media is Huge


As per one of the reports, it was observed of all the total internal users worldwide, almost 80% are active on at least one social media platform. The total number of global internet users has crossed the 3.4 billion mark in 2019, and it is only expected to grow beyond expectations. 

Therefore, there is no doubt about the fact that the businesses see a huge potential in the social media platforms. Social media marketing will be absolutely powerful and effective in the coming years. Though, it is already quite impactful. In order to gain success and more visibility, the marketing experts will have to be active on the social media platforms. Although, the marketing teams will have to always keep innovating to come up with the most effective social media marketing strategies. 

Here’re A Few Of The Most Effective Social Media Marketing Techniques to Adopt in 2020:

Create a Weekly Calendar


Businesses don’t just have to be active on social media platforms they have to make sure they are continuously active. Consistency plays a major role in social media marketing. Therefore, in 2020, it is recommended to create a detailed, weekly social media marketing calendar. The calendar should contain what you can post on the platforms on a weekly basis. As you will have the weekly calendar in place, therefore, automatically, you will post on a regular basis. Also, the weekly calendar will require some bit of planning and strategizing. Thus, there is no doubt about the fact that if you want to stay active, then you should definitely create a weekly social media marketing calendar. 

The weekly calendar may have themes, like something specific for Monday, Tuesday etc. Then, based on the theme of the week or theme of that particular day, you may design your post. And, it is always suggested to keep innovating the calendar based on the performance of the social media posts. 


Use More Visuals and Graphics


The use of visuals and graphics is increasing day by day. As, the attention span required for the visuals is far lesser than that of the text post, thus, graphics will always be a hot favorite of the businesses. The marketing teams should focus on creating more visuals and graphics for social media posting. Different type of graphics, like GIFs etc. will be preferred more, both by the marketers as well as the audience. 

In 2020, the number of social media users will definitely increase, but at the same time, the competition in the social media field will increase as well. Therefore, every business will have to boost their social media marketing strategies to make sure that they stand apart from the competition. Graphical posts aren’t just more interesting, but they also require lesser attention time. Hence, visuals, like the creative banners, the GIFs and even small videos are liked by the audience more than just the text heavy posts.


Personalization Will Be the Key to Success


Social media marketing is evolving day by day. Nowadays, the marketing teams are also finding ways to evolve and enhance their social media marketing strategies. As a result, now the social posts and campaigns are more personalized. In 2020, it is advised to study the target audience first and then plan the social media campaigns. The posts will be based on the preferences and interests of the target audience. Therefore, the chances of striking a chord with the audience will be higher. As the posts will be specially curate for the audience, therefore, they will catch the fancy of the targeted group. 
Conclusion 

Social Media Marketing is an eminent part of every marketing strategy. As the number of social media users is increasing day by day, therefore, the chances of success of the social media marketing campaigns are always higher. Also, social media campaigns empower the businesses to gain more visibility. 

However, as the competition in the social media marketing world is increasing like anything, thus, the strategies have to evolve as well. The businesses will have to keep enhancing their social media marketing plans to get more ROI. Listed above are a few of the top techniques, apart from these techniques, there are quite a few more, like increased use of the new technologies like artificial intelligence etc. as well. 


Author Bio:

Chirag Thumar is working as a Digital marketer at Aegis SoftTech which is a leading Magento Web Development Services Company in India and the USA. He writes about Emergency technology, Java-based frameworks & tools, Software Testing Trends, Innovative quotes, Social Media News and online marketing.