Social Media Marketing

So many people use social media today, making this platform limitless in terms of marketing potential. To stay ahead of the marketing curve, keep up with the changing trends and see how users find new ways to sell their businesses. 

The new trend welcomes the use of up-and-comers as they engage audiences. Some even opt for a micro-influencer campaign management suite, such as, to help them keep track of all influencer marketing efforts.

One must adjust to modern trends to remain competitive in this changing world of internet options. Below are some strategies that may help you stand out among the rest on all the social media platforms you use to engage your audience.

1. True engagement of your audience

An emerging trend involves cheating your audience into sharing your posts to gain traffic, but this traffic is not the objective measure of your message's impact on sales. Consider engaging content instead of racking figures without creating interaction. Using engagement baits worked for some time, but people are getting smarter and avoiding marketing posts that are not organic.

Think about your brand voice and use it as a guideline to engage your audience.

2. Consider working with micro-influencers

Working with defined celebrities to promote your post on their social media platforms is a genius idea. Still, research shows that micro-influencers raise more traction than people with celebrity status. The new trend welcomes the use of up-and-comers as they have engaging audiences. Once a profile gets many followers, the engagements can rapidly decline, making collaboration efforts futile.

3. Trim all your fake followers

Genuine commitment deserves the right marketing strategies similar to the ones adopted by the Zoho marketing hub. Regarding influencer selection, social media can be a dangerous ground to tread on. There is an emergence of fake accounts with fake followers. Celebrities and politicians have been accused of such fake influencer profiles. Collaborating with someone with a fake profile may be a good use of investments. You must check engagement rates before connecting with any marketing influencer.

4. Consider the dark social media platform in your strategy

We leave our digital footprint on all our social media platforms and online activities. Dark social refers to all the activities of social networks that cannot be tracked online. This includes information shared on social media platforms like WhatsApp, Facebook Messenger, and Skype. A lot of social sharing is happening out of sight, and you need to tap into this vast potential marketing platform.

5. Try the new Augmented Reality Adverts and marketing strategy

This is a new concept that marketers have adopted that allows shoppers to try out products without leaving the newsfeed. Augmented reality will enable you to picture the color of fresh paint in your living room or even wallpaper in your department store. This is the future of digital marketing, which was first introduced with Snapchat, which offers consumers branded stickers and selfie filters. This trend is shared amongst the fashion and beauty industries.

This means that social media is a branding tool that should create high awareness and customer experience.