Marketing and advertising methods are at their highest and most diverse. Gone are the days of placing an ad in the local newspaper to promote your services or opening a retail outlet to show your wares. These days virtually nothing is off-limits. Here are 4 ways to advertise and promote your small business.

Attend an organized event.

Organized events occur nationwide and provide an excellent opportunity to make your company known. This works particularly well if you sell a physical product instead of a service and want to create a local presence. 

Have a look at events taking place near you. It's essential to ensure that the event is relevant to your product in some way and to ensure the clientele is likely to fall within your target market. A marquee or stall will allow you to show your products and engage with the local community.

Have a marketing video produced.

Producing a promotion or marketing video is a very versatile way to promote your business and is a prevalent communication method with your target market. It lets clients know what your company does and who you are and adds a personal touch. For a professional result, it's a good idea to contact a company specializing in this field. 

Many companies have a wealth of knowledge in this area with experience in business, non-profit, and even government video production. A marketing or product video can be used repeatedly on social media platforms, at events, and on your company website, so it's something to consider.

Sponsor a local club or event.

Sponsoring a local club or event is a great way to promote your business. If you have a local theatre, find out if you can advertise in their events program or sponsorship opportunities for production. You may have a local soccer team or tennis club. 

Speak to them and find out how much it would cost to have your logo appear on their shirts for the coming season. If you are seen supporting the local area and taking an interest in local events, you will know what new business it could lead to.

Promotional items

While corporate gifting isn’t as big as it used to be, it's still a great way to get your business name out there. Keyrings, mugs, and bags are used repeatedly, so adding your details to them is a great idea. It allows your business information to be on show and may make customers more likely to get in touch again. 

If your company style is less corporate and more relaxed, consider getting branded T-shirts produced for when you and your staff are out and about. If you have a company vehicle or make deliveries regularly, vehicle advertising is a good idea. Just make sure that you let your car insurance know.