Marketing and advertising methods are at their highest and most diverse. Gone are the days of having to place an ad in the local newspaper to promote your services or opening a retail outlet to show your wares. These days virtually nothing is off-limits. Here are 4 ways to advertise and promote your small business.

Attend an organized event

Organized events take place all over the country and provide a great opportunity to make your company known. This works particularly well if you sell a physical product as opposed to a service and want to create a local presence. 

Have a look for events taking place near you. It's important to make sure that the event is relevant to your product in some way and to try to make sure the clientele is likely to fall within your target market. Having a marquee or stall will allow you to show your products and engage with the local community.

Have a marketing video produced

Producing a promotion or marketing video is a very versatile way to promote your business and is an extremely popular method of communicating with your target market. It lets clients know what your company does, who you are and adds a personal touch. For a professional result, it's a good idea to contact a company that specializes in this field. 

Many companies have a wealth of knowledge in this area with experience in business, non-profit and even government video production. A marketing or product video can be used time and time again on social media platforms, at events, and on your company website so it's something to consider.

Sponsor a local club or event

Sponsoring a local club or event is a great way to promote your business. If you have a local theatre, find out if you can advertise in their events program or sponsor a production. Maybe you have a local soccer team or tennis club. 

Speak to them and find out how much it would cost to have your logo appear on their shirts for the coming season. If you are seen to be supporting the local area and taking an interest in local events, you never know what new business it could lead to.

Promotional items

Whilst corporate gifting isn’t as big as it used to be, its still a great way to get your business name out there. Keyrings, mugs, and bags are used time and time again, so having your details added to them is a great idea. It provides an opportunity for your business information to be on show and may make customers more likely to get in touch again. 

If your company style is less corporate and more relaxed, consider getting branded T-shirts produced for when you and your staff are out and about. If you have a company vehicle or make deliveries regularly, vehicle advertising is a good idea. Just make sure that you let your car insurance know.