Mobile App Conversion Rates

Now, gaining access to potential users across the world becomes easily possible with mobile apps as they allow businesses to stay connected with their customers. In this cutthroat mobile ecosystem, it becomes important for businesses to put their more efforts to win their users.

The best way of getting more conversion is a user experience as it makes it easy yet simple for users to achieve the task. Therefore, it is a must that you deliver a rich user experience to your customers as it will convince them to keep using your application and become your potential customers.

If you are also looking forward to having happy users, you can consider the below-given tips that will help you to boost your app conversion rates. So, let’s go through these tips and increase mobile app conversion rates:


The main aim of you for your application’s user interface is to make it easy to use. You can simplify your app’s design in order to make it easier for users to comprehend and use your application.

In case, if your users are not able to understand and use your app, no means of having a beautiful and careful detailed user interface in your app. It will not create a positive user experience, so you should avoid unwanted and unnecessary complexity and choose instead to develop mobile software, which is simple and easy to understand. So, you always remember that simple is good.

Delivering Benefits Not Features

Do you know that a feature considered as a factual statement about the product or service? Because factual statements are not why customers should purchase, whereas, benefits are as they bring with them more clearly defined value.

As per Chris Guillebeau in “The $100 Startup”, what people care about is Acceptance, Free Time, Love and Money. They expect less of Conflict, Problems, Hassle, Stress and Uncertainty. Therefore, you should ensure that you show benefits more than the features.

Make Use of CTA Button as a Reminder of the Advantages

Let’s consider that you have mainly two buttons shown that categorized as “Signup” and the other one as “Increase Your Sales”. So, what do you think? Which button will get the attention of users? The first categorized button has a higher chance of being acted on as this button will recall you of the advantages that you can get after following the lengthy signup process.

Designing on a Grid

At the time of designing an interface, you should not forget about using a grid as designing without it is like traveling in a new city without a map. If your content containers are quite different proportions and do not align to each other, the layout will look uneven and give a poor impression.

But if you opt for using a grid, it can help you in designing proportionally without different items in alignment to each other. Once, you choose to make use of designing on a grid, you will experience that is a lot easier for app developers as well to translate your interface design into the clean and fully functional application.

Keep Stirring Your Users’ Curiosity

When you tease your users with samples and hooks, it is one of the best ways for people to make them want to continue the path of action. It can be considered as a sample chapter, a demo, a trial or some free genuine content that increase a call to action that sounds like “in order to see the rest, do this”.

Utilizing Urgency Principle to Boost Conversion

The missing out fear is considered as a legitimate one. And it is expected regret of not being able to seize an opportunity. A limited time discount and offers works like that level and it makes the discount and deal offer appears so attractive that one easily compelled to use the opportunity. But make sure that you do not use wrong way of urgency because when your visitors and users call on you on it, it will fail.

Decrease Blocks to Usage

You should make your app as easy as possible so that your users can easily use it. Considering mobile apps, it the task shows difficulty for users to finish, the chances are high that they will quit using your app.

Therefore, it is must that you reduce the number of barriers to usage and simply making the entire process of learning how to make use of your app so that users do not get frustrated while using it.

You can also allow your users to access your content, functionality, and features of your app instantly to increase the value. By doing so, you are not enhancing its adoption rate, but also improving retention rate.

Choose to Offer Your Users a Gift

Gifting your users is considered as an effectual encouragement tactic, which is mainly based on the rule of mutuality as being nice to someone by giving them a small token of appreciation that can come down in your favor. It is true that you can provide something

in advance; however, you can offer something along with something.

So, these are the top 8 UX tips that you can consider and increase the conversion rate of your mobile application. In case, if you want to customize your application to increase its conversion rate, ensure that you consult a leading mobile app development company that has a professional team of developers to comprehend your needs.

Author bio: Petr Kudlacek is a serial tech entrepreneur and currently the CEO of Apro Software, a custom software development company, Petr loves writing and sharing helpful tips on UX to design better mobile apps, You can follow him on LinkedIn