These days the eCommerce businesses are thriving at rapid
pace as the community of customers is rising day by day. The customers can
purchase their goods while being in the comfort of their homes. As the business
is thriving, the number of merchants is increasing as well. After every
couple of months, we come across new eCommerce stores showcasing high-end
products and offering compelling deals. As customers have too many choices to
buy their intended products from any online store, the competition between stores
is at its peak. Every store is striving to stay ahead of others by introducing
compelling offers, optimizing their websites to rank higher, optimal web design,
tailored to grasp audience attention and much more.
Besides the presence of high-end products, the eCommerce
stores are required to have an attractive layout to drive more customers to the
business domain and to lead them to the productive sections of the website. Those
eCommerce entrepreneurs are capitalizing on the market growth by offering an efficient
user experience. The more efficiently the user can navigate through the
website, the more sales and conversions would generate. Today we are going to analyze
the importance of UI/UX for eCommerce stores and how it can impact on ultimate
business growth.
Prominent and smooth navigation
The smooth navigation system is crucial to offer a seamless
user experience. Mostly the navigation bar consists of multiple links that lead
users to numerous sections of the website. Having structured and smooth
navigation for an eCommerce website is significant to let users explore the
website. If it becomes too daunting for users to explore the content, users
might bounce; hence, inefficient user experience leads to fewer conversations
and sales. Try to build a robust navigation system that drives visitors to the
productive areas of the website.
The placement of CTA’s
It is ideal to place CTA’s in the prominent sections of the
website. When a user lands on your online store, the banner images that
illuminate top offers and deals could result in a rapid sale. CTA’s are also crucial to navigating to the
multiple sections of the website in the shopping process. The CTA's are meant
to assist shoppers in their buying journey. Crafting compelling CTA's and
placing them in the prominent sections of the website could bring wonders for
your online business.
Optimize content for search engines
The content optimization is vital to get leverage in the
search engine rankings and to be prominent in the relevant business niches. The
integration of specific keywords in the content would assist potential users in
reaching you. The search engines offer great favor to the sites that are
enriched with high-quality content. The users usually find the products by
typing the name or related terms in search engine search boxes. The efficient
keyword integration, along with the listed products, could let users reach the
intended product section swiftly. It is ideal to create a custom landing page
section for each listed product to make it look more appealing and organized.
Integrate social media sharing options
This digital era demands you to be connected with the search
engines to know what your potential audience wants. The social sharing buttons allow quick sharing
of any content on social platforms. It could give your webpages an ultimate
boost in the shape of massive traffic. The more people would get interacted
with the appropriate content, the more exposure your eCommerce store would
acquire.
Also embedding a dedicated section of user reviews, comments
and ratings from social media pages could gravitate huge potential customers to
your product landing pages.
Efficient Checkout process
The abandonment rate is overwhelmingly high, and the major
reasons are high shipping rates, no flexibility to sign up as a guest shopper,
limited payment options and uncertainty. The optimized and convenient checkout
process could ultimately result in an improved conversion rate. Many shoppers
don't prefer to go through a daunting signup process as they land on a
particular eCommerce store. The merchants can introduce an easy to fill
registration process at checkout when it has chosen items to purchase and is ready
to go for it.
Final words
The first impression of your online store should be
convincing. It should reflect a positive brand image as an amazingly fabricated
user interface could bring many fortunes for a particular eCommerce business. The
UX design is the major element in assisting users to the intended content
throughout the entire customer journey. By adopting the best design practices
and introducing personalization in the business domain, the merchants can
enhance the digital shopping experience.
