Strategize Your Ecommerce Business
When was the last time you did something unique with your online store? In many ways, mobile commerce shares much in common with its familiar counterpart e-commerce. In both cases, customers go online to buy your products and services. The basic division is that all m-commerce shopping happens exclusively through handheld devices, like smartphones and tablets. Although both are equipped with online consumers, the actual shopping experience is very different. As such, it’s important you have complementary strategies for each of these retail verticals.



Innovation involves taking a risk. It is more than changing a button color or adding an image or promotion.



Here are some ideas that have the potential to reinvent your E-commerce marketing:

1. Geo-Targeting:

From desktop or laptop computers, e-commerce customers typically shop remotely- a process that involves placing orders online and waiting several days for delivery.

By contrast, smartphones are portable devices with built-in GPS tracking:

Ecommerce Business

  • As a merchant, this means you can use geo-targeting technology to “push” coupons, promotions, and recommendations to nearby shoppers.
  • As a user, this means you can browse and pay before visiting the closet brick and mortar store to pick up your purchase.
With tracking enabled, m-commerce delivers a more seamless shopping experience by bridging the gap between the physical and virtual worlds.


2. User Identification:

E-commerce is largely anonymous- until a customer voluntarily supplies his or her payment details during checkout.

Not so with m-commerce.

In addition to knowing the whereabouts of customers, mobile technology allows you to collect information like each user’s identity and shopping habits.

As a result, m-commerce is ideally suited for loyalty programs designed to boost customer engagement. The more you know about each user, the easier it becomes to tailor the shopping experience to his or her individual preferences.



3. Dedicated Apps:

With e-commerce, the primary storefront is the website. As such, search engine optimization (SEO) is foundational to any long-term marketing efforts.

SEO is also important in the mobile world. With a dedicated app, you can create an entirely second storefront that lives perpetually on each user’s phone.

This strategy allows you to bypass organic search engine rankings so that you can connect with customers directly.



4. Data Security:

Purchases made through mobile devices are often more secure than those made through PCs, since:
  • Payment data must be pre-loaded into the user’s smartphone prior to making a purchase.
  • The mobile device must be unlocked-often with a password, PIN, or biometric verification.
  • The user must access his or her stored payment data
  • The customer must manually initiate the purchase sometimes with a second authorization step.

There are also many privacy concerns surrounding personal data and consumer behavior. As E-commerce mobile app developers make it so easy to collect this information, how you use and store this data becomes even more important.

To ensure that your customers enjoy the safest shopping experience possible, data security must become a top priority in your business.



5. Page Load Speed:

Having a website is important no matter how your customers choose to interface with your online store.

Yet when shopping through mobile devices, page load speed is especially important. That’s because smartphones and tablets often have slower connections and less robust hardware than their PC counterparts.

To make matters worse, smartphone users are notoriously impatient. An estimated 53% of mobile visitors will abandon a site if it takes three or more seconds to load.

That’s not a lot of wiggle room, so do everything in your power to improve the page load speed of your site.



6. Upgrading Merchandising:

Begin a new search results or category list page that offers multiple sorting filters. Then place an “add to cart” button beside items on those pages. Adopt artificial intelligence to power cross-sells and upsells, a human cannot curate and predict behaviors. Use machine learning from all data sources to predict the next best product to present to a customer. Many tools also have search.


7. Improve Site Search:

Product search is weak in many online stores. Look at alternatives to improve search results and offer better filtering options. Look at your navigation and ensure it is structured as shoppers are likely to browse- not the way you set it up. This may involve a new search engine that is optimized for products.


Conclusion:

Either a small medium-sized business or marketing company assisting a business, the writing couldn’t be clearer. Long-term success requires that you constantly improve the shopping experience for those who are increasingly connected with their smart devices.


Author Bio:

Anshul Sharma is CEO of Fluper, leading mobile app Development Company. His visionary management style has yield productive results for the company. He believes in contributing his strong knowledge base with a leaned concentration on entrepreneurship and business.