From the largest corporations to the most modest small local businesses, no modern company can reasonably expect to get by while ignoring Google.

If you want people searching for businesses like yours to choose your business over the competition, then it would help enormously to ensure that your business’ website is the top result for relevant queries on Google. That’s where SEO (search engine optimization) comes in. SEO is the art and science of making Google love your website.

Building up great SEO takes time, and it isn’t easy, but it is doable. Here’s how.

Why SEO?

Search engines (and Google in particular) drive incredible amounts of online traffic. And when so many people use the internet to find out where they should spend their hard-earned money, the traffic that Google can send your way can lead to very real influxes of customers and business.

This means that appealing to Google and the top-secret algorithm that it uses to rank results for search queries should be a priority for businesses of all shapes and sizes. It’s scarce, studies show, for a Google user to scroll further than the fifth result; the top one or two results collect the lion’s share of user clicks.

Call in the experts

Before we go any further, let’s get one obvious thing out of the way: You don’t have the time to become a full-time Tulsa SEO expert. How could you? Running a business is taxing and tiring. There’s enough out there for you to worry about already.

That’s why you should focus on hiring experts in digital marketing, SEO, and link-building. Choose local pros who know how to succeed in SEO and how to communicate with business owners. Work with a trusted team to develop and execute an SEO plan, and rely on those outsourced services to take your business to the next level.

This way, you can improve your SEO without forcing yourself to focus on it constantly or pay top dollar for an in-house digital marketing department.

Links galore

When you talk to the pros who handle your business’ SEO needs, what will they say? To a large extent, you can expect them to talk about links.

There are many factors in SEO, but links loom large because they can convince Google that your site is trustworthy and “authoritative.” Lots of links from reputable sites will show Google that your site is a reliable source, while too few links (or too many ones from lousy sources) will make Google suspicious.

An SEO company should also be (or partner with) a link-building company, like the industry leaders LinkGraph. Without links, your SEO plans won’t take you far!

Keywords are key

When users search for things, Google does a lot to determine which results are relevant. But Google does one thing that’s pretty obvious and predictable: it checks to see if the words being searched appear on your website!

If you want to rank for specific queries, you need to include keywords and keyword phrases that correspond to those searches. However, your SEO pros will also make sure that you don’t use those keywords too much: “keyword spamming” is not the sort of thing that will impress Google, and excessive use of keywords will not help you climb the rankings. It’s all about balance!

According to a leading SEO company in Dubai, keywords are like breadcrumbs that can lead to digital success. They show a path of action that needs to be taken to get more traffic and visitors to your site. Not paying attention to the keywords means proceeding in the dark without a plan of action. Highly optimized SEO campaigns are possible only when the team does adequate keyword research. 

Slow and steady wins the race

SEO isn’t an overnight process. Great SEO requires A/B testing, lots of careful calculations and record-keeping, and patience to allow these things to run their course. It will likely take months for you to reach meaningful SEO goals, and you should assume that your strategy will reach maturity only six months or more into the process.

Moving faster than this will make your SEO sloppy and limit your ability to measure and react to the results your changes are triggering. But good SEO is worth building, and it’s worth the wait, too. Partner with the right pros, and you could transform your business’ fortunes.

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