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Building Up Great SEO



From the largest corporations to the most modest small local businesses, no modern company can reasonably expect to get by while ignoring Google.

If you want people searching for businesses like yours to choose your business over the competition, then it would help enormously to ensure that your business’ website is the top result for relevant queries on Google. That’s where SEO (search engine optimization) comes in. SEO is the art and science of making Google love your website.

Building up great SEO takes time, and it isn’t easy, but it is doable. Here’s how.
Why SEO?
Search engines (and Google in particular) drive incredible amounts of online traffic. And when so many people use the internet to find out where they should spend their hard-earned money, the traffic that Google can send your way can lead to very real influxes of customers and business.

And all of this means that appealing to Google and the top-secret algorithm that it uses to rank results for search queries should be a priority for businesses of all shapes and sizes. It’s extremely rare, studies show, for a Google user to scroll further than the fifth result; the top one or two results, meanwhile, collect the lion’s share of user clicks.
Call in the experts
Before we go any further, let’s get one obvious thing out of the way: You don’t have the time to become a full-time SEO expert. How could you? Running a business is taxing and tiring. There’s enough out there for you to worry about already.

And that’s why you should focus on hiring experts in digital marketing, SEO, and link-building. Choose local pros who know how to succeed in SEO and how to communicate with business owners. Work with a trusted team to develop an SEO plan and execute it, and rely on those outsourced services to take your business to the next level.

This way, you can improve your SEO without forcing yourself to focus on it constantly or pay top dollar for an in-house digital marketing department.
Links galore
When you talk to the pros who handle your business’ SEO needs, what will they say to you? To a large extent, you can expect them to talk about links.

There are lots of factors in SEO, but links loom large because of their power to convince Google that your site is trustworthy and “authoritative”. Lots of links from reputable sites will show Google that your site is a reliable source, while too few links (or too many ones from lousy sources) will make Google suspicious.

An SEO company should also be (or should partner with) a link building company, like the industry leaders LinkGraph. Without links, your SEO plans won’t take you far!
Keywords are key
When users search for things, Google does a lot to determine which results are relevant. But Google does one thing that’s fairly obvious and predictable: it checks to see if the words being searched appear on your website!

If you want to rank for certain queries, you need to include keywords and keyword phrases that correspond to those searches. But your SEO pros will also make sure that you don’t use those keywords too much: “keyword spamming” is not the sort of thing that will impress Google, and excessive use of keywords will not help you climb the rankings. It’s all about balance!
Slow and steady wins the race
SEO isn’t an overnight process. Great SEO requires A/B testing, lots of careful calculations and record-keeping, and the patience that will allow these things to run their course. It will likely take months for you to reach meaningful SEO goals, and you should assume that your strategy will reach maturity only six months or more into the process.
Moving faster than this will make your SEO sloppy, and it will limit your ability to measure and react to the results your own changes are triggering. But good SEO is worth building, and it’s worth the wait, too. Partner with the right pros, and you could transform your business’ fortunes.

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