Booth Design

If you are planning on attending a trade expo as a brand this year, then it might be time to consider getting your own booth. If you can afford to buy a booth, putting together the most comprehensive design should be of the utmost priority for you. Assuming you have an innovative product that will attract potential clients and partners, the visual display is one of the main things that get people’s attention - so if you are thinking about investing in a custom booth, do not be wary of being creative and research your options.

Once you have decided on an exhibit partner suiting your brands’ objectives, communicating your needs and wishes in your booth design is essential. A skilled expo booth builder will be able to create the best possible design for your needs if given all the necessary details, guidance, and a little freedom. If you nail this balance, you will reap a plethora of benefits. Here are a few key things to include in your booth this year:

Your company profile

In addition to the general overview of your brand and the products or services you sell, this is also the time to discuss any awards you may have received. Provide pictures of how your business fits into the industry landscape and display how competitive you are. One way to achieve that is by putting the images on a screen in the back. This way you will have the streaming all the time while you are discussing things with potential partners or clients.

New launches

People want to know what is new with your company. Are you working on a new product? Do you have something that is launching soon? Mention these, as well as other things slated for the upcoming year. People who are interested in your work would love to know more about everything so if you are rebranding or having an upcoming milestone celebration, include those as well! It is absolutely essential that your booth design shows graphics representative of your brand. Let professionals ensure your new launch is professionally photographed and displayed in an interesting manner so it looks truly spectacular.

Marketing objectives

Once you know what your goal this year is, you will be able to avoid any issues you have had with past show booths. When talking to your expo consultant, clearly outline what your objectives are so he or she can help you get a look that compliments your brand and works perfectly in the existing space. If relevant, try to outline your brand message along with your brand history. This will help you avoid creating things that are off-brand. To ensure satisfactory results, you can also create a list of guidelines.


Talk about your experience. People would love to see what you have done in the past and what you think about doing in the future. Include your history, how many shows you attend on an annual basis, and the typical size of your booths. Also, do not forget to emphasize on this current trade show: attendance members, overall space size, size of the booth, dates, etc.

There are many other things you can include in your design. If you would like to get more ideas, browse through the pages on his website or call one of our exhibit experts. We will be happy to give you advice.