A brand identity is nothing but a visual representation of your company. Brand identity has the potential to reach customers' minds by sending a good, meaningful, and strong message about your business. Crafting a visually winning corporate or brand identity card might seem daunting and requires deep thinking.

When building a corporate identity for their brand, most business people make a few common mistakes. Others chase the latest trends, while others ignore the importance of creating a unique visual language. Following the directions may result in an appropriate, random style that does nothing to your business. Start by defining the unique qualities of your services or products you want to emphasize through your branding. Remember these qualities when choosing the right color, font, etc., for your corporate designs. A CPG packaging design agency can help you with this. 

Why Do You Need a Brand Identity?

A brand identity has several vital functions that could make a difference in your company’s success:
  • Sets you apart from the competition. Branding can be a great tool to distinguish your services and products from those of other companies.
  • Evokes associations with your company. Elements of your corporate style evoke direct associations with your business.
  • Develops a visual language. A solid visual language improves your brand recognition and enhances your reputation in the industry.
Building a solid brand identity is crucial for the success of any business, as it helps create a lasting impression on your target audience. To achieve this, partnering with an experienced marketing consulting agency can be a game-changer. Element212 is an agency specializing in developing cohesive and effective brand strategies, ensuring your business stands out from the competition and has a lasting impact on potential customers.

Brand identity design services are comprehensive brand messaging that defines how customers perceive your brand. There are three components of brand identity design — your brand’s culture and values, position in the market, and brand visuals. Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company culture, and messaging.

What Makes a Good Brand Identity?

Your corporate identity includes various designs, from your logo to company documents.

Corporate Stationery

Corporate stationery – envelopes, favicons, letterheads, business cards, and more – feature other elements of your brand identity. Coherent and neat corporate stationery makes your business look reliable and substantial.


A logo is a text or graphic that builds your visual image and draws the customer's attention. It is also the most informative and concise element of your company’s personality. Your company’s icon appears on all corporate designs, making your products easily identifiable.

Company name

Text components, such as a slogan and brand name, aim to characterize your business cleverly and concisely. Make sure your name and slogan contain only essential information about your company. The font is another thing you don't want to get wrong. Read here on how to pick a font that will be in sync with your business.

Color scheme

When looking for the best palette to capture the essence of your brand, learn how different colors affect human perception. To make the best choice, read more on the topic.

Here are some tips for creating a brand identity with your logo design.

Visualize Your Company’s Personality

Being able to offer prospective customers a visual representation of your company's personality is essential. In the modern advertising age, consumers want to be impressed with vivid imagery, colorful logos, or engaging video content. While having a good blog about problems relevant to your company is excellent, you must also focus on video marketing.

Most consumers prefer viewing and sharing the video to reading a blog. Follow a few ground rules if you want to use video to further your brand’s message. The first rule you must know is that keeping your videos short and to the point is a good idea. Making a video that is over three to four minutes long is risky. Modern consumers have a short attention span, so staying on point and keeping videos around two minutes is your best bet.

The second thing you must remember when making videos to help with brand identity is that humor is good. Rather than making your videos stiff and rigid, you must focus on entertaining and engaging your audience.

Collect the Information About Your Target Audience

Most newcomers to the land of brand identity need to realize how important getting to know their audience is. Attempting to create an identity without first flushing out the details of who all are your audience can create a lot of problems. If you have yet to learn who you are trying to connect with, how will you make strides to develop the correct identity for your business? So, you must focus on their details to find out more about your audience. Knowing the age, gender, income, and education level of your customers can help you to a great extent. If you are still looking for this information, look at your competitor's social media page.

Focus on Offering Value to Your Target Audience

Once you have a handle on your core audience, you can start digging for details. Figuring out what makes your audience tick can help you offer more value via your brand identity. If you know what inspires your audience to buy your products or services, you can easily alter your product to fit their buying behavior.