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What Is A Brand Identity? How to Get Brand Identity Design Service Online

A brand identity is nothing but a visual representation of your company. Brand identity has the potential to reach customers minds by sending a good, meaningful and strong message about your business. Crafting a visually winning corporate or brand identity card might seem like a daunting task that requires deep thinking.

When building a corporate identity for their brand, most of the businesspeople make few common mistakes. While some other chase the latest trends, others ignore the importance of creating a one-of-a-kind visual language. So blindly following the trends may result in an inappropriate, random style that has nothing to do with your business. Start by defining the special qualities of your services or products you would like to emphasize through your branding. Keep these qualities in mind when choosing the right color, font, etc. for your corporate designs.

Why Do You Need a Brand Identity?

A brand identity has several vital functions that could make a difference in your company’s success:

        Sets you apart from the competition. Branding can be a great tool to distinguish your services and products from those that other companies offer.
        Evokes associations with your company. Elements of your corporate style evoke direct associations with your business.
        Develops a visual language. A strong visual language improves your brand recognition and enhances your reputation in the industry.

The brand identity design services are the comprehensive brand messaging that defines how customers perceive your brand in the market. There are three components of brand identity design — your brand’s culture and values, position in the market and brand visuals. Businesses convey their brand identity design to customers using intangible and tangible elements like logos, company culture and messaging.

What Makes a Good Brand Identity?

Your corporate identity includes an array of designs, from your logo to company documents.

Corporate Stationery

Corporate stationery – envelopes, favicons, letterheads, business cards, and more – feature other elements of your brand identity. Coherent and neat corporate stationery makes your business look reliable and substantial


A logo is a piece of text or graphic that builds your visual image and draws the customers attention. It is also the most informative and concise element of your company’s personality. Your company’s icon appears on all your corporate designs, making your products easily identifiable.

Company name

Text components, such as a slogan and brand name, aim to characterize your business in a smart and concise way. Make sure your name and slogan contain only essential information about your company. The font is another thing you don't want to get wrong. Read here on how to pick a font that will be in sync with your business.

Color scheme

When looking for the best palette to capture the essence of your brand, learn how different colors affect human perception. To make the best choice, be sure to read more on the topic.

Here are few best tips for creating a brand identity with your logo design.

Visualize Your Company’s Personality

Being able to offer prospective customers, a visual representation of your company's personality is essential. In the modern age of advertising, consumers want to be impressed just with vivid imagery, colorful logos, or engaging video content. While having a good blog about problems relevant to your company is excellent, you need to focus on video marketing as well.

Most consumers are more apt to view and share the video than they are to read a blog. If you want to use video to further your brand’s message, there are a few ground rules you should follow. The first rule you need to be aware of is that keeping your videos short and to the point is a good idea. Making a video that is over three to four minutes long is risky. Modern consumers have a notoriously short attention span, which is why staying on point and keeping videos around two minutes is your best bet.

The second thing you need to keep in mind when making videos to help with brand identity is that humor is a good thing. Rather than making your videos stiff and rigid, you need to focus on entertaining as well as engaging your audience.

Collect the Information About Your Target Audience

Most newcomers to the land of brand identity fail to realize how important getting to know their audience. Attempting to create an identity without first flushing out the details on who all are your audience, can create a lot of problems. If you have no idea who you are trying to connect with, how are you going to make strides to create the right identity for your business? So, when trying to find out more about your audience, you need to focus on their details. Knowing the age, gender, income, and education level of your customers can help you to a great extent. If you are struggling to find this type of information, take a look at your competitor's social media page.

Focus on Offering Value to Your Target Audience

Once you have a handle on who your core audience is, you can start to dig for details. Figuring out what makes your audience tick, can help you offer more value via your brand identity. If you know things like what inspires your audience to buy your products or services, you can easily alter your product to fit their buying behavior.

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