Digital Marketing Strategies

Digital marketing is a booming area where most of the people have started investing due to efficient results. SEO and digital marketing is a complex procedure and there are plenty of criteria to consider before getting the end results. Often marketers ask these questions to digital marketing experts about when my website will be visible on Google? When will I start earning from the website? You may not ask the publisher when the book will get sale, the same thing applies here, your website may get visibility in two days' time or sometimes not even in two months or two years.

There are so many reasons which affect digital marketing campaign. That Includes;

  • The goal of the company
  • Strategy
  • Your Marketplace
  • Competitors
  • Time and budget that are invested
  • The agency you are working with
In this post, we have mentioned four strategies and their expected time to achieve goals.

SEO (Search Engine Optimization)

Search Engine Optimization

SEO is not a one day process and it completely depends on your goals and ongoing competition. The results are not certain here so you cannot expect to rank your website at the top in the initial phase. Everything depends upon the keywords you are using for the website.  Maybe your website is positively moving but the results won’t be achieved till you reach on the first two pages. It is hard to move upwards when you are already in good Google Rankings. If you choose the best digital marketing agency in Toronto, there are higher chances to get frequent results for your brand.

Email Marketing

Email Marketing

Email Marketing has been used for many years now. Mostly this campaign is dependent upon the goals and quality of the mailing list. Luckily, if you have an extended list of subscribers, you can surely expect the results after two to five email.  The end result will depend upon the quantity and quality of the subscriber. Due to newer marketing tactics, email marketing is not much in use. However, it is surviving in the market as there are still a large number of people who are using email for business communication.

Social Media Marketing

Social Media Marketing

Organic social media marketing is another propitious marketing strategy that starts from scratch can take around a few months to one year's time to get desirable results. If you interested in local SEO like SEO Brisbane. You need engaging with local content. You have to make sure that whatever you are selling needs to be engaging and trending. On the other hand, if you have a great social presence and a large number of followers, social media can generate conversions over a few days.

If you want to make a powerful social media impact in the shortest time, the following rules must be followed;

  • Create and share interesting and well-researched content;
  • You have to share your content on a timely basis. Consistency is the key to social media marketing;
  • Use social media channels where you can have frequent industry consumer;
  • Verify the content before publishing;
  • Measure your results and accordingly refine further strategy;
  • Develop mobile friendly and conversion-driven website.
If you perform these efforts frequently by maintaining the quality, you will witness measurable results within fewer days and a solid base for the growth of your online business. The more you give, the more you achieve- this also applies to social media marketing. You can see the results and for that, you would require more planning, work, and most importantly tangible investment.

Paid Advertising (PPC)

Paid Advertising (PPC)

Paid advertising programs such as Bing Ads and Google Adwords have two advantages over SEO. First, PPC is one of the faster strategies to govern advertising campaigns and to get instant results. Paid advertising campaigns that are strategically crafted can promptly bring quality traffic, customers and leads once the ad starts running over social media platforms.

The best part of PPC is that, from the time you pay for the advertisement campaign, it goes live. You can also receive insight into how much you have spent and how much profit you have gain through this marketing campaign, and how many people are clicking on the links. You can also gather valuable data on your estimated market.

Many people think that investing in paid advertising means there will be no need for SEO. SEO remains a crucial part of digital marketing. Investing in SEO is like buying a house unlike renting a house. You are investing in something which is going to pay you well in the long run. PPC is not for a long time, it can be used when you want immediate results for a limited time.

If you are new to advertising and want to know which marketing strategy is suitable for your business, then Chameleon Digital Media is a one-stop solution for all your advertisement related needs.