Digital Marketing Strategies

Digital marketing is a booming area where most people have started investing due to efficient results. SEO and digital marketing are complex procedures, and there are many criteria to consider before getting the best results. Often, marketers ask these questions to digital marketing experts about when my website will be visible on Google? When will I start earning from the website? You may not ask the publisher when the book will be sold; the same applies here; your website may get visibility in two days or days, sometimes not even in two months or two years.

There are so many reasons that affect digital marketing campaigns. That I include;

  • The goal of the company
  • Strategy
  • Your Marketplace
  • Competitors
  • Time and budget that are invested
  • The agency you are working with
In this post, we have mentioned four strategies and their expected time to achieve goals.

SEO (Search Engine Optimization)

Search Engine Optimization

SEO is not a one-day process; it entirely depends on your goals and ongoing competition. The re ults are not certain here so you cannot expect to rank your website at the top in the initial phase. Everything depends upon the keywords you are using for the website. Maybe our website is positively moving, but the result isn't that you reach the first two pages. It is hard to move upwards when you are already in good Google Rankings. If you choose the best digital marketing agency in Toronto, there are higher chances to get frequent results for your brand.

Email Marketing

Email Marketing

Email Marketing has been used for many years now. This campaign mostly depends upon the sensitivity of the goals on the mail list. Luckily, if you have an extended list of subscribers, you can expect the results after two to five emails. The result will depend upon the quantity and quality of the subscribers. Due to newer marketing tactics, email marketing is listed as le; however, it is surviving in the market as many people still use it for business communication.

Social Media Marketing

Social Media Marketing

Organic social media marketing is another propitious marketing strategy that starts from scratch and can take around a few months to one year. If you are interested in local SEO like SEO Brisbane. You need to engage with local content. You have to ensure that whatever you are selling must be engaging and trending. On the other hand, if you have a significant social presence and many followers, social media can generate conversions over a few days.

If you want to make a robust social media impact in the shortest time, the following rules must be followed;

  • Create and share exciting and well-researched content;
  • You have to share your content on a timely basis. Consistency is the key to social media marketing;
  • Use social media channels where you can have frequent industry consumers;
  • Verify the content before publishing;
  • Measure your results and accordingly refine further strategy;
  • Develop a mobile-friendly and conversion-driven website.
If you perform these efforts frequently by maintaining the quality, you will witness measurable results within fewer days and a solid base for the growth of your online business. The more you give, the more you achieve—this also applies to social media marketing. You can see the results, and for that, you would require more planning, work, and, most importantly, tangible investment.

Paid Advertising (PPC)

Paid Advertising (PPC)

Paid advertising programs like Bing Ads and Google Adwords have two advantages over SEO. First, PPC is one of the faster strategies to govern advertising campaigns and to get instant results. Paid a vertising campaigns that are strategically crafted can promptly bring quality traffic, customers and leads once the ad starts running over social media platforms.

The best part of PPC is that it goes live from the time you pay for the advertisement campaign. You can also learn how much you have spent, how much profit you have gained through this marketing campaign, and how many people click the links. You can also gather valuable data on your estimated market.

Many people think that investing in paid advertising means no need for SEO. SEO is a crucial part of digital marketing. Investing in SEO is like buying a house, unlike renting a home. You are investing in something which will pay you well in the long run. PPC is for a short time; it can be used when you want immediate results for a limited time.

If you are new to advertising and want to know which marketing strategy is suitable for your business, Chameleon Digital Media is a one-stop solution for all your advertisement-related needs.