Digital marketing is a booming area where most of the people have started investing due to efficient results. SEO and digital marketing is a complex procedure and there are plenty of criteria to consider before getting the end results. Often marketers ask these questions to digital marketing experts about when my website will be visible on Google? When will I start earning from the website? You may not ask the publisher when the book will get sale, the same thing applies here, your website may get visibility in two days' time or sometimes not even in two months or two years.
There are so many reasons which affect digital marketing campaign. That Includes;
- The goal of the company
- Strategy
- Your Marketplace
- Competitors
- Time and budget that are invested
- The agency you are working with
SEO (Search Engine Optimization)
Email Marketing
Social Media Marketing
If you want to make a powerful social media impact in the shortest time, the following rules must be followed;
- Create and share interesting and well-researched content;
- You have to share your content on a timely basis. Consistency is the key to social media marketing;
- Use social media channels where you can have frequent industry consumer;
- Verify the content before publishing;
- Measure your results and accordingly refine further strategy;
- Develop mobile friendly and conversion-driven website.
Paid Advertising (PPC)
Paid advertising programs such as Bing Ads and Google Adwords have two advantages over SEO. First, PPC is one of the faster strategies to govern advertising campaigns and to get instant results. Paid advertising campaigns that are strategically crafted can promptly bring quality traffic, customers and leads once the ad starts running over social media platforms.
The best part of PPC is that, from the time you pay for the advertisement campaign, it goes live. You can also receive insight into how much you have spent and how much profit you have gain through this marketing campaign, and how many people are clicking on the links. You can also gather valuable data on your estimated market.
Many people think that investing in paid advertising means there will be no need for SEO. SEO remains a crucial part of digital marketing. Investing in SEO is like buying a house unlike renting a house. You are investing in something which is going to pay you well in the long run. PPC is not for a long time, it can be used when you want immediate results for a limited time.
If you are new to advertising and want to know which marketing strategy is suitable for your business, then Chameleon Digital Media is a one-stop solution for all your advertisement related needs.