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Why SEO Remains Relevant in Today's Digital Era

SEO Remains Relevant
Image source: Elements Envato
Search Engine Optimization or SEO refers to the process of making a website or a webpage easy to find and categorize through keywords. It also allows users or customers to locate your business among the many other companies trying to establish a presence online. Aside from that, SEO plays an important role in digital marketing. Ranking up your website and reaching the topmost spot in search engine results is not a walk in the park. Your business has to continually make efforts in order to maintain your website’s rank higher in the search engine result page (SERP). Aside from SERP ranking and SEO, you also have to consider performing well in your social media marketing activities along with other digital marketing tasks, strategies, and techniques.

In today’s modern age, it’s impossible not to adapt to the many tech advancements and innovation available worldwide. That being said, many businesses have started incorporating SEO to their digital marketing strategies today. In fact, SEO in the Philippines is now a common way of marketing among booming companies.

However, some businesses still have doubts at the back of their minds about whether or not SEO can really help boost their sales, and even improve customer experience. More often than not, companies today prefer to remain stagnant and choose not to adapt to new [digital] changes fearing that it might become irrelevant in a few years or so. As a result, more companies are held back in optimizing their search engines, improving SERPS and other digital marketing strategies. It’s your choice whether you want to incorporate SEO in your business strategies. Still, might we suggest you think things over with the following things mentioned about why SEO remain relevant in today’s digital era:
[Organic] Search Results are Frequently The Primary Source of Traffic

Yes, you read that right. Organic search plays a vital role in generating your business’ website traffic. If you depend more on digital marketing than the old, traditional business process of marketing, then SEO is definitely still relevant in your business. Frequently, companies who rely solely on digital marketing have webpages which aim to generate as much traffic as possible. This is because website traffic has higher chances of conversion from users to customers.

Your webpage contains all information necessary for a prospect to know more about your business. With that, optimizing your search engine means a higher possibility of audience conversion, interaction, and engagement. Aside from that, SEO also contributes a significant amount of brand visibility, which is an advantage if you’re still trying to establish your brand’s presence online!



Establishes Trust and Credibility

Any company who performs digital marketing would probably know one of the significant goals of SEO, and that is to build a strong foundation of trust and credibility of the business’ brand along with its digital assets. However, it’s quite impossible to establish customer trust and credibility overnight. That’s why search engine optimization requires constant effort to earn customers and build trust over time. It takes quite some patience, effort, determination, and commitment to fully deliver quality products and services while also gaining your customer’s trust upon the brand.


Less Automation, More Presence

SEO is still relevant in today’s digital era, mainly because of social media. SEO and social media are integrated and they go hand-in-hand. With that, businesses need to keep in mind that automation of [almost] everything is no longer an option. As a marketer, you have to be present on Facebook, Twitter, LinkedIn, and all your other social media profiles so you can respond to people fast. In this fast-paced world, people aren’t going to be happy and satisfied with how you keep automating things.

That being said, it’s your company’s choice whether or not to hire a separate team in charge of your SEO and social media management to keep things in order. At first, it may seem overwhelming considering the budget and investment you have to make, but it’s worth the risk. If you want to be an effective marketer, you have to put more “you” in your work and less automation.


Wrapping Up

SEO, in today’s time, is definitely not dead, and it won’t be anytime soon. However, since seasons have changed, and new tech advancements and innovations have been introduced today, SEO becomes less important to most companies. But this is a challenge. How will you respond to these changes? How can you make SEO relevant in today’s digital era despite the competition rising?

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