Instagram Marketing

Instagram is the second most engaging social media application after Facebook. As of the 2019 statistics, Instagram boasts over one billion active users and continues expanding its horizons.

Once used for sharing holiday or weekend pictures, the app has now grown to a huge marketing platform. There are a large number of advertisers and influencers on the app with a massive amount of followers. With the right plan, you can make Instagram a revenue-generating tool and create an influential brand! You might be required to learn and excel using multiple apps to add x-factor in your posts and also use an Instagram tracker to track engagement on your Instagram posts.

But, it is quite tricky to find how to use the popular platform as a marketing tool. Here are six easy Instagram marketing tips that will help you grow your brand-

Switch To The Business Profile

Before starting an Instagram marketing plan, ensure you have an Instagram Business account. It is an easy process. Head to the settings, tap ‘Switch on Business Profile,’ and get started.

You can create and publish posts using a business profile without needing Facebook’s advertising tools. Also, business profiles have access to the analytic tools that help you know about the impressions and reach of your posts. Plenty of services are available to buy instant Instagram followers to improve the visibility of your posts.

Post Product Teasers

If you scare or annoy the users with your advertisements, they are likely to drop like flies. Despite over-posting the ads, you can use product teaser posts. It is a simple yet effective way to talk about a product.

When you tease the users about the products of their interest, they are more likely to buy something. If not, they’ll at least engage with the post by liking, commenting, or sharing it.

Create Sponsored Ads To Target The Audience

Instagram ads can be a game-changer for your business! Sponsored ads with engaging content look appealing and amazingly target your audience.

Different sponsored ads are stories, videos, photos, carousels, etc. You can turn the existing posts into high-performing ads and push them to your potential customers.

Create An Interactive Branding Hashtag

Interactive hashtags are a great way to create instant engagement. Many customers use these tags to post photos of their purchased products. People who post an image or content using the tag expose your company or brand to their connections. Further, it helps you get real Instagram followers and likes, which are crucial in advertising.

Make The Best Use Of User-Submitted Photos

Many businesses use tons of user-generated content to show off their products on their Instagram page. It is a strategy that encourages users to generate engaging content.

You might be wondering how this tip pushes the users to do so. The reason is that the audience may also want to grow their following. Tell them you’ll tag them in a post if they consistently consistently generate good-quality content.

Further, if someone with a large following re-shares your user-generated image, those followers will likely check your page out. So, it is an excellent tip for you and your customers.

Partner With Influencers To Reach Potential Customers

Many people buy products based on what they see in their feed from the influencers. So, you can identify the influential people with an audience relevant to your products and services.

Building a relationship with an influencer creates lasting brand awareness among the new audience.


Undoubtedly, Instagram has dominated social media as well as the advertising world. It is the right time to do your part to fetch the likes and followers to promote your business.

These tidbits of advice are helpful in Instagram marketing. You just need to find the one that resonates best with your target audience.