The virtual realms have been impacting our modern society in millions of ways. Many businesses are trying to attract customers in multiple ways. The Internet is one approach where the pool of promising future clients is vast and ever-growing.
The most basic and effective way to ensure client acquisition is by creating a website in a way that will captivate potential customers and fulfill their needs.
However, if your website is the very reason you can’t get customers, then your company won’t strive no matter how hard you try. No technique will be useful if you can’t get your homepage to work effectively.
If you haven’t gained more customers despite demand, chances are, your website needs a makeover. Here are some signs to identify whether your website needs an upgrade.
Slow Webpage Speed
We live in an age where good quality content and quick speed work hand in hand to promote a business. Have you ever noticed people close webpages if it takes more than a few seconds to load? That’s because attention spans have reduced. So, when a delay occurs, they lose interest in the site immediately.
This implies how vital speed is to gain organic traffic towards websites. In fact, you lose 7% conversion rates with every second that the page fails to upload on time. If your webpage is taking a long time to upload, fix it before you lose all your existing and potential clients.
There are tools such as Pingdom and Google Page Speed Insights that can help you figure out how long it takes for your site to upload. They provide detailed reports about the workings of your website and even give you advice on how to fix errors.
You must also test the webpage speed regularly to avoid any hindrances.
Not Being Mobile Friendly
These days, cellphones are the most commonly used technological devices. So if you do not integrate mobile marketing into your business strategy, then you are missing out on your sales.
People are twice as likely to use their cellphones rather than their computers and laptops to open websites. This means that most organic traffic comes via mobile devices.
Some websites are specifically optimized for computer use. In such cases, mobile users who were initially interested in your business, won’t be able to open your site and leave unsatisfied. You might lose over half of your potential clients because of that.
Update your website through mobile optimization by adding 24/7 live chats, make navigation easier, integrate social media, etc. It will divert organic traffic towards your webpage and make your site more mobile-friendly.
Does NOT Look Visually Appealing
Your website is the face of your company. The first impression always counts in making both a positive or a negative impact, and it all depends on how you’ve designed your homepage. If it’s appealing, more people will visit your website. If it’s horrendous, they wouldn’t even bother to scroll down the webpage.
Ask yourself if your website good enough to become word-of-mouth? If you feel it isn’t, that’s the indication that you need to change it. Add some colors to make it livelier. Some visuals also won’t do any harm but make sure that they’re all appropriate with the type of business you conduct.
You can also ask your friends or a third party, whether your site looks appealing. You can even ask a professional web designer for some design tips or request that they redesign your website.
Difficulties in Content Updates
Suppose you have captivated your audience through an attractive webpage display, but that doesn’t mean you can retain them for long. The only way you can make them stay longer is by providing them with quality content, which adds value to their life.
The more information you provide, the more you can build trustworthy relationships with your clients. Nonetheless, if your webpage has old blog posts and discussions of now forgotten topics, you will lose your credibility as an authentic source of content.
If your information is useless and out of date, then you seriously need to add in content based on current market insights. For instance, if you’re a fashion website, you must include content based on the most current fashion trends.
With limited skills and resources, you can hire professionals to ensure quality content. The Small Business Content Writing by Melinda Bak or other such digital agencies can increase conversions to your webpage as they can provide content based on consumer preferences and latest market trends.
Lagging in Customer Satisfaction
With the fast-paced online businesses, we are always developing new skills and techniques to satisfy our consumers even further. Those who lag will fail to grow,
If your company isn’t up-to-date with the latest marketing techniques – social media marketing – that are catching the attention of your targeted audience, then your sales will decrease exponentially. You need to make an online presence to ensure brand awareness among consumers.
Companies utilizing chatbots or integrating artificial intelligence into their marketing strategy perform better and steal away the customers. You can upgrade your website by adding chatbots for instant customer service and adding call-to-action (CTA) buttons so that they land on your webpage.
Ignoring SEO
If you start noticing that your sales are dropping rapidly for no reason, it could mean that your SEO is struggling to increase organic traffic. SEO techniques are continually changing. If you aren’t aware of the latest updates, your conversion rates, and organic traffic drops.
Even if you do use SEO techniques, but your webpage is not updated, Google won’t acknowledge your content and lower your ranks in Google search engine results. It can reduce the visibility and credibility of your webpage.
Update your website first to enhance your SEO and make sure that your website gets the consistent addition of revenue that it deserves.
Lack of Security
Keeping in mind that industries and companies are perpetually improving, you should not forget that the same logic applies to cybercriminals.
Like everything else, hackers are also getting more advanced. They are persistently developing new ways to breach your company and steal vital data that has kept your business running from the start.
Therefore, it is always recommended to protect your website by enabling SSL security with the best SSL certificate providers. This type of HTTPS security helps protect your online business and customer information from being exploited. Therefore, troubleshoot non-security issues and update your website.
