More Customers To Your Pub
Regardless of whether you’re running a tavern, lounge, bar or nightclub, your establishment is a place

Regardless of whether you’re running a tavern, lounge, bar, or nightclub, your establishment is a place where individuals can get together to drink, dance, socialize and even meet a new love interest. Unfortunately, small business owners in the hospitality industry have to compete with swanky raves, restaurants, hotel lounges, and pop-up nightclubs. If you want to attract, involve, and keep customers, there are many ways to do so. Change your advertising strategy and promote your bar through social media, mobile marketing, and other digital promotions.

Emphasizing your audience

Thriving pubs make their living on returning customers. Therefore, your promotions must be lucrative to your central customers and newcomers who admire the type of operation you are managing. Hospitality is an industry based on service, but owners often emphasize on individuals who are out of their league. If you’re running a neighbourhood bar, it is unlikely that it would appeal to multi-million entrepreneurs unless they have some sort of sentimental connexion to the place. Also, local mine workers, for example, are not likely to react to upscale promotions that introduce top-shelf, pricey liquors with unusual ingredients. It is essential to know who your target crowds are and to focus your marketing strategies appropriately.

Defining your ambitions

When you’re thinking about promotions, it can’t be approached in half measure. You need to set quantifiable goals to make bar promotions advantageous. Decide on what you’re looking to achieve. It can be any of the following:
  • Creating interest among individuals of targeted groups i.e. club kids, neighbourhood sport fans, corporates, hipsters etc.
  • Improving on whatever your competition is doing.
  • Getting customers to arrive earlier and stay later.
  • Getting customers to spend more money on branded spirits and food.
  • Celebrating special occasions and milestones at your place.
  • Cultivating a convivial and lively atmosphere.
  • Introducing new entertainment options like hiring gaming machines, i.e., fruit machines from a fruit machine supplier or coin-operated pool tables.
  • Giving customers the prospect of giving back to the community.
  • Introducing new dishes and drinks to the menu.

Once you’ve outlined what your goals are, you are ready to start reviewing marketing strategies based on the goals you're aiming to fulfil while keeping it affordable and manageable.

Bar games and social media are valuable tools

Video games charm significant followings and you can consider hosting video game tournaments to capitalize on this craze.
Other bar games and social media options that can attract customers are:

  • Traditional tournaments like darts, pinball, board games and pool.
  • Presenting quiz, bingo or karaoke nights
  • Poker evenings
  • Dancing contests
  • Dress-up parties for special dates i.e. Halloween.


The main aim is to establish an exclusive identity and offering the kind of promotions that will resonate with your central customers. You can change certain things to your favor without adapting simple lures that entice people returning to bars for good times, celebrations, and companionship. Once you’ve established your unique identity and determined the recipe to success about what works best in attracting customers to your place, you’ll be smiling all the way to the bank.