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What Are The Best Web Design Strategies Used Today?

The Best Web Design Strategies
The Best Web Design Strategies

This is a question that comes up a lot. It is not one that is specific enough and therefore to answer this type of question, the best way we can deal with it is to give a broad answer. The idea is to give you food for thought. Basically, provide you with ideas that you should then go and research for further reading.

1. Staying Within Your Budget

One of the biggest mistakes we see is people that overspend because they want an all singing and all dancing website. This is great if your website is already giving your business or personal accounts leads, sales, or ad clicks. It means that your intention is to spend a lot of money on improving the current effectiveness of the website.

On the other hand, if you have a business concept, but no income as of yet, then spending an obscene amount of cash in your website for a business that is not yet proven to work is not recommended. Keep it simple, but effective to begin with. Find out what works for your landing pages, then expand from here.

Also, read part 3 about the content below. This is an extremely important point that we have made because many people end up having to go over budget because they did not factor in written content when they planned their website project.

Check out this Essex web design agency for more information on web design options you have.

2. Have Realistic Expectations

Arguably one of the main issues all web designers have is people asking for quotes for websites that consist of animations, video, images, content, and user account login areas. You would think that this is great for a web designer because it means there is plenty of work. However, pricing up such a job takes a lot of time, and when the person asking for the quote says “That’s double what I anticipated”, the web designer will have wasted a lot of free time creating that quote.

Make sure that you have a budget already in mind. Do not just say this is what you want, and you are happy for a quote to be sent. Ask your web design company for examples of other websites they have done in your industry and how much the website costs. Make sure you list the features you want and ask for a rough estimate, and then go from there.

3. Understand Written Content Is Not Web Design

Another issue that web designers face is the content that is to go onto the website is not web experts responsibility. Most people presume that the content is going to be written as part of the web design costs. This is not the case. Web designers are coders, they are not expert writers. Content to be placed on the website firstly comes with a charge for uploading it, and secondly, you should factor in a content writer or plan who will be writing your content as part of your budget.

4. Stick to Your Guns Or Expect Delays

Try not to change your mind too much or there will be delays. A small change in design or functionality can mean a lot of work for your web designer. They have to move things around, connecting pages will need to have URLs reconfigured, the menu will need adjusting and so on.

The best way to make sure you are getting what you want is to ask your web design company to provide 3 main things once the budget has been agreed.

a) Site Map

b) Wireframe of the site

c) Visual design of each page

These only need be in rough copy and not to perfection. If you want a full pre-web build design (a little like an architect would need to be hired before you construct a building), then expect to pay more. Do not be afraid to pay more for these 3 extras because, in the long run, they will save you and your web designer time and money.


In short, you have to make sure you plan your website budget in advance. You need to then research your options for the budget you have to commit to your web build project. If you are a new business, then focus on an advanced website design later down the line when you are making money.

If you are an affiliate marketer or have started an e-comm shop, then start small and test your pages and product sales before committing to adding more pages to your website. Last, of all, do not forget that web designers are not content writers, and so you will need to include content as an additional cost.

If you are looking for an example of a web design company then check out web design Essex. There are lot’s of additional extras to consider on their website too, such as digital makketing, logo designs and other digital extras that will help your business bring in more leads via its online sales channels.

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