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How is technology helping in the evolution of printing companies?

A lot has happened this year. New social media movements on Twitter, new international treaties and national bills are all parts of the change. It looks like the print industry has experienced a flurry of moves as well. The world is progressing each day holding the hands of modern technology. So, we are not surprised that printing has jumped on the bandwagon of progress. 2018 has seen some incredible innovations in the field of digital distribution, and we are expecting these to make their way into mainstream media pretty soon.

With the new trends in printing, including water-based printing and nano-technology printing, it is safe to say that print is entering the second innings the coming year. Here are a few printing innovations most New York companies are keeping their eyes on for now –

Nanotechnology in printing

Nanography is the process that emerges from combining nanotechnology and printing. It is a groundbreaking innovation. It enables the printer to understand the substrate at a molecular level. A nanometer is 1-billionth of a meter. So you can appreciate the extensive detail of rendering. Nanotechnology has the power to manipulate minuscule materials on a scale of one to a hundred nanometers. That is the molecular and atomic level of any substance on earth. The same ability allows nanography to explore the new features of any printing material.

The latest technology in print manipulates the pigments at a molecular level to bring forth marvellous new flows of colours, and an intricate interplay of details. The water-based printing method using nano-ink is about to change the way the world perceives the print media in advertising and marketing. The new technology promises true-to-life colours, fast drying prints, and low-cost printing. They can work in combination with advanced inkjet printers. It will soon allow any New York Printing Company to maintain the high standards of offset print without putting an exorbitant price tag on the work.

Water-based prints

In 2018, water-based printing has reached a new pinnacle of success. In combination with nanography, water-based print has proved itself to be indispensable for all modern printing companies in New York. A majority of the billboards you see in Times Square and SoHo use water-based printing. The method promises brilliant colour outputs along with long-lasting sheen. Moreover, the printers and the clients can now explore a wide range of substrates for printing.

Water-based printing has opened a new window of opportunity for those looking to make a statement with their creative prowess. It is an excellent opportunity for the marketing and advertising pioneers, who dare to think different. Now, you can print on stubborn plastic or rustic wood, as quickly as you would on vinyl or paper. The idea behind this technique is to preserve the inherent nature of the substrate including their ruggedness and the grin even after the print. Moreover, it is a more eco-friendly choice as compared to UV printing. It is time for all contemporary printing companies to embrace this technology if they want to remain in the race.

Digital printing on Fabric

People have thought a lot about fabric printing, and it has helped fashion designers, interior decorators, and architects tremendously in the last few years. However, there were certain constraints to fabric printing that not even the most experienced printing company in the Big Apple could overlook. The cost of the ink, the slow process, and the lack of accuracy of the colours were some of the caveats of the available methods.

However, the world is about to change for the designers, post-2018. The digital printing field experienced expected growth thanks to the rapid evolution of the digital world. The leading benefits of the modern textile printing methods include shorter production times, improved aesthetics, better efficiency, reduction of costs and increased customisation options. Moreover, the new processes are eliminating waste and creating sustainable products. It is transforming the market with its variety, customizability, and cost-efficiency.

Polymerised toner

You may have already heard about this one. Polymerised toners have rounder molecules that create a more efficient print as compared to the regular toners now available in the market. The polymerised variants use minuscule, spherical and same-sized particles to produce sharper images. It has a higher wax content compared to a regular toner. It offers stronger protection against smudges and sharp folds.

According to the print experts, this new toner technology should cut the cost of printing in the coming days. The fine layer assures efficient transfer during the printing process. It promises less wastage. Moreover, they promise a low fusing temperature. Therefore, you have the chance to save energy, while creating customised prints for the clients. Advertising and marketing companies can now their bespoke designs printed without worrying about wastage and overhead costs.

How will the integration of new technology change the commercial printing companies?

Several other technologies are trying hard to make printing a more eco-friendly process than it already is. Almost all the innovations in this list are part of several sustainable printing projects of 2018. These innovations aim to create long-lasting prints on various reusable substrates that can withstand indiscriminate indoor or outdoor use. As of this year, commercial printing is going through the renaissance of surface finishing. A majority of these finishing options include gloss finish with additional traits, substantial variations, and new weather-proofing options.


Commercial printing is on its way to becoming more economical. In combination with new printing techs like nanography, several substrate qualities are now accessible for all printers and their clients. It is about to create a vibrant and exciting world for the end-users of commercial prints. While we are talking about technology, we just cannot ignore the advent of automation in the field of printing. Automated substrate feeders and duplexing are becoming ubiquitous to commercial printers. The rise of industrialization, with a generous touch of machine learning, will change how most printing companies work in and outside New York. It will help cut costs and increase turnover in the coming days.

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